Quản lý Marketing

Mức lương

Thương lượng

Kinh nghiệm

3 năm

Hạn nộp hồ sơ

10/09/2026

Địa điểm

Hà Nội

Mô tả công việc

Position: Marketing Manager

Location: Total Education Campus - Villa B12, Ngoại Giao Đoàn, Xuân Đỉnh, Hanoi

Employment Type: Full-time, On-site

Reports to: Chief Customer Officer (CCO)

Direct Reports: Marketing Executive (1), Marketing Agencies (external), Marketing Interns

About Total Education

Total Education is a holistic education company in Hanoi, Vietnam, empowering K–16 students to achieve TOTAL Wellbeing. We deliver impact through three integrated pillars: Academic English Programs (Kiddy, Junior, Senior, IELTS), Beyond Academic Experiential Camps (ColorPop, Fearless, Mosaic, Beyond Books, LEADx International), and College Success / ScholarWise (scholarship preparation and overseas placement). Operating from a single campus in Ngoại Giao Đoàn with plans for expansion, our mission is to become the best partner in holistic education for families and schools in Hanoi.

Core Values (E.I.E.I.O): Empathy, Integrity, Excellence, Innovation, Ownership.

Role Purpose

The Marketing Manager is the owner of brand, demand generation, truthful storytelling, and parent/community engagement at TOTAL Education. You translate the CCO's commercial strategy into campaigns, content, and community programs that fill classrooms and camps with families who genuinely value holistic education.

At TOTAL, everyone is an educator. Marketing educates through truthful storytelling and value-driven parent communication — every piece of content you create helps a family understand what holistic education means, why it matters, and how it can change their child's life. Your campaigns don't sell; they invite. Your stories don't exaggerate; they evidence. The trust families place in TOTAL starts with the honesty of what you publish.

This is not a generic marketing coordinator role. You serve three fundamentally different audiences (Academic English parents, camp families, and College Success/ScholarWise Grade 10–11 families), each with distinct messaging, buying cycles, and decision triggers. You are measured by qualified leads generated, cost efficiency, brand growth, and the quality of stories you tell - not social media vanity metrics.

You work within a lean startup where every marketing dong must demonstrate ROI. Creativity is essential; discipline is non-negotiable.

Key Responsibilities

• Marketing Strategy & Brand Development
  • Develop and execute Total’s annual marketing plan to drive lead generation, enrollment, and revenue for all educational programs, staying within the marketing budget.
  • Strengthen Total’s brand and identity by creating a clear brand strategy and implementing campaigns that build brand awareness, trust, and customer loyalty. Leverage insights from research and competitor analysis to position Total as a top education provider.
  • Cultivate partnerships and collaborations with local schools, universities, and other strategic partners to increase visibility and community engagement.
  • Manage digital presence across web, SEO, social media, and email to enhance customer engagement and optimize lead acquisition through consistent branding and messaging.
• Operational Marketing & Customer Engagement
  • Execute trade marketing and promotional activities that resonate with both prospective and current students, working closely with Center Manager and other departments (Academic, Beyond Academic) to ensure a cohesive approach.
  • Monitor and report on key performance metrics like lead generation, conversion rates, and customer acquisition costs, using data-driven insights to refine strategies and meet targets.
  • Oversee marketing assets and collateral - including POS materials, program guides, and promotional items - ensuring high-quality, consistent visuals that align with Total’s brand standards.
  • Lead and develop a marketing team that is motivated and equipped to reach both strategic and operational goals. Provide coaching and support to drive high performance and foster a positive team environment.
  • Ensure brand consistency across all centers, maintaining a professional look and feel that upholds Total’s standards in both online and offline spaces.

Yêu cầu ứng viên

• Must-Have
  • Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  • Minimum 3 years in a marketing role with hands-on experience across digital marketing, content creation, and campaign management. At least 1 year managing a team or directing external agencies.
  • Portfolio or case studies demonstrating measurable campaign outcomes - lead generation, conversion improvement, or brand growth with data, not just creative samples.
  • Proficiency in social media management, paid advertising (Facebook/Meta Ads, Google Ads basics), and content production (writing + video oversight).
  • Proficiency in Canva; working knowledge of at least one CRM system (HubSpot preferred).
  • Strong writing and visual communication skills in Vietnamese. English proficiency (IELTS 6.0+ or equivalent) for bilingual content and collaboration with foreign teachers.
  • Familiarity with AI-assisted marketing tools (content generation, analytics, design).
  • Experience managing marketing budgets with ROI accountability (not just spending a budget, but proving what it returned).
• Preferred
• • Experience in the education sector, family/parent-focused brands, or service industries with considered (non-impulse) purchase cycles.
  • Experience implementing HubSpot marketing workflows and lead attribution systems.
  • Video editing skills or experience directing videographers for storytelling content.

Quyền lợi/Phúc lợi

• A meaningful role as the brand architect of a mission-driven education company transforming how Hanoi families think about holistic learning.
• Direct access to the CCO and CEO for strategic input and professional mentorship.
• Competitive salary based on experience and demonstrated capability, with performance bonuses tied to OKR attainment.
• Training on AI-powered marketing tools and modern marketing systems.
• Opportunities to attend educational camps, community events, and professional development workshops as part of the TOTAL experience.
• A work culture that values creativity, data, and kindness in equal measure.

Thời gian làm việc

• 40 giờ/tuần. 5 ngày/tuần.

Địa điểm làm việc

• LK.B12 Vườn Đại Sứ, khu Ngoại Giao Đoàn, Phường Xuân Đỉnh (quận Bắc Từ Liêm cũ), Thành phố Hà Nội