Marketing Manager

Mức lương

Thương lượng

Kinh nghiệm

2 năm

Hạn nộp hồ sơ

01/04/2022

Địa điểm

Hồ Chí Minh

Mô tả công việc

* STRATEGY DEVELOPMENT (AOP/LRBP)
- Develop annual Marketing strategic & budgeting in line with business LRBP strategies:
- Monitor, analyze and evaluate market, consumer behaviors & competitor activity to identify market opportunities
- Develop & adjust multi- year marketing strategies and plan to meet business strong sales growth
- Develop annual marketing strategies & execution plans
* PROGRAMS, PROCESSES, SERVICES:
- Lead brand management operations & annual brand/marketing strategies effectively:
- Implement Category/portfolio planning, including discontinuing underperforming brands/products & new product launching
- Develop right brand positioning/claims
- Build up & lead to implement marketing programs, programs, experiences, sponsorship or promotions to support Amway products/ brands, including CRM, loyalty programs, sampling and promotions, advertising campaigns, all types of media.
- Lead to leverage regional, best practice, brand selling/retailing programs, brand experiences and physical presence
- Support brand awareness and favorability through comprehensive spokesperson, sponsorship and expert speaker initiatives & programs
- Set & manage product pricing
- Extensive collaboration with cross-functional areas including Tech Reg, PM, Manufacturing, etc. for new product launch planning & execution
- Increase profitability & Achieve other financial objectives
- Allocate resources and schedule marketing and advertising activities efficiently.
- Prepare sales forecasts & budgets, monitor costs & budget effectively
- Adapt plans/ initiatives to improve the sales performance of the power brands
- Monitor, analyze, and evaluate product performance and customer feedback for productive change management to meet Distributors/ Consumers’ need and to bring up the brand image and company reputation
- Generate new product ideas, identify product/service features to be changed to meet customer needs
- Liaise with other functional areas of the organization to implement these changes.
- Coordinate with advertising & promotion agencies for effective sales campaigns & promotions to the target audience
- Coordinate with training team for developing & monitoring the training programs/ workshops in order to promote the brand knowledge to distributors effectively
* STAFF MANAGEMENT:
- Acquire & recruit qualified staff at right position
- Strengthen staff’s skillful workforce through consistent on the job training programs as well as the appropriate job-related external trainings courses.
- Manage staff’s performance, motivate and reward effectively & efficiently for staff’s high engagement
- Build & execute development planning for qualified workforce development & talent pool development for staff retention & meeting business job scopes expanded requirement
- Maximize resources effectively

Yêu cầu ứng viên

- Bachelor Degree, Major in Marketing, Management or Business Administration
- Minimum 4 year experience in marketing/ group product manager position
- Thorough knowledge & experience of brand management principles and practices
- Thorough knowledge & experience of brand strategy development
- Good experience to evaluate and extrapolate from research results
- Thorough analytical & strategic business planning skills
- Change management & creativity abilities
- Excellent in communication & presentation skills
- Good negotiation and conflict resolution skills
- Good in customer focus & relationship management
- Abilities in developing, coaching, and mentoring others
- Good in motivating & inspiring others
- Good work managing & performance management skills
- Well organized, result oriented and able to work under high pressure
- Positive attitude & high level of maturity
- Good command of spoken & written English and Vietnamese

Quyền lợi/Phúc lợi

- 13th payment & performance bonus
- Premium healthcare
- Product Entitlement

Địa điểm làm việc

• Thành phố Hồ Chí Minh