Marketing Leader
Mô tả công việc
Summary
The Marketing Lead (Agent Growth) will lead the marketing efforts to recruit, onboard, and nurture Agent Partners for Citics through the Citics Agent App. This role focuses on executing growth strategies to expand Citics’ Agent ecosystem nationwide, while establishing a strong brand presence among Agents and banking partners. The position requires a hands-on executor with a systems-thinking approach and a growth mindset, operating effectively in a fast-paced startup environment.
Key Responsibilities
- Build and operate marketing campaigns to recruit Agent Partners through the Citics Agent App.
- Plan and execute Agent onboarding, activation, and nurturing journeys across CRM, email, and digital platforms.
- Organize Agent Growth events (workshops, meetups) across key provinces.
- Develop and operate owned media channels (website, fanpage, LinkedIn) to build Citics’ brand presence among Agents and banking partners.
- Manage digital campaigns to generate Agent leads and promote Agent-centric programs.
- Coordinate with Product, Sales, and Agent Development teams to align marketing campaigns with business goals.
- Monitor, measure, and optimize the effectiveness of marketing campaigns through each phase.
Yêu cầu ứng viên
- Bachelor’s degree in Marketing, Business, Communications, or related fields.
- Minimum 4 years of hands-on marketing experience, preferably in startups, app-based platforms, or B2B2C models.
- Proven experience executing user/partner acquisition campaigns, event marketing, seeding, and CRM nurturing.
- Strong organizational skills with the ability to design and operate lean marketing systems.
- Proactive, self-driven, and able to thrive in a fast-growth environment.
- Ability to collaborate cross-functionally with Product, Sales, and BD teams.
Quyền lợi/Phúc lợi
- Competitive salary: Up to 40Mn VND/month, plus performance bonuses & potential ESOP.
- Ownership of Agent Growth marketing initiatives at a strategic level.
- Career development path to Marketing Manager as the organization expands.
- Fast-paced, impact-driven, tech-enabled working environment with real market influence.
- Complete benefits package, including insurance, company trips, team building, and regular internal engagement activities.
- Opportunity to be a founding member of Citics’ marketing function.
Thời gian làm việc
- Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)
Địa điểm làm việc
- Thành phố Hồ Chí Minh
Quy mô: | 100-199 nhân viên |
Lĩnh vực: | Công nghệ thông tin |
Địa chỉ: | Căn LV1-00.16, Tầng trệt, Thủ Thiêm Lake View 1 - Số 19 Đườn, Phường An Khánh, Thành phố Thủ Đức, TP Hồ Chí Minh |
Tên công ty: | Công ty Cổ phần Citics |
Quy mô: | 100-199 nhân viên |
Lĩnh vực: | Công nghệ thông tin |
Địa chỉ: | Căn LV1-00.16, Tầng trệt, Thủ Thiêm Lake View 1 - Số 19 Đườn, Phường An Khánh, Thành phố Thủ Đức, TP Hồ Chí Minh |
Ngày đăng tuyển: | 08/05/2025 |
Cấp bậc: | Trưởng nhóm/Giám sát |
Học vấn: | Đại học |
Số lượng tuyển: | 1 |
Độ tuổi: | Không yêu cầu |
Giới tính: | Không yêu cầu |
Hình thức làm việc: | Toàn thời gian |
Thông báo
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