Senior Digital Marketing Specialist

Mức lương

Thương lượng

Kinh nghiệm

4 năm

Hạn nộp hồ sơ

25/05/2025

Địa điểm

Hà Nội

Mô tả công việc

Job Summary

As a Senior Digital Marketing Specialist, you will be instrumental in shaping our vision by leading multi-channel digital campaigns, leveraging marketing automation, and optimizing data-driven strategies. Your expertise in executing innovative digital marketing initiatives will help us build brand awareness, engage our diverse audience, and propel our platform to a position of influence within the biotech ecosystem.

Key Responsibilities

I. User Acquisition & Product Development Support

• Digital Campaigns: Plan, launch, and optimize multi-channel campaigns (Google Ads, LinkedIn, email) using A/B testing and conversion rate optimization.
• User Behavior Analytics: Monitor user journeys, deploy automated surveys to capture feedback, and inform product enhancements.
• Marketing Automation & CRM: Manage marketing workflows and integrate digital CRM to track engagement and provide actionable insights for continuous improvement.

II. Brand Building & Market Growth/Expansion

• Content & SEO: Develop and implement SEO strategies (on-page and off-page) to improve organic search rankings, focusing on bio-research-related keywords and industry trends.
• Digital Advertising: Plan, execute, and optimize paid ad campaigns across platforms (e.g., Google Ads, social media) to increase traffic, engagement, and conversions for the bio-research platform and other websites.
• Data-Driven Optimization: Use advanced analytics to monitor campaign ROI and KPIs, adjusting strategies to support market expansion and improved brand performance.

Yêu cầu ứng viên

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• Minimum of 4-6 years in digital marketing, with proven expertise in running ads, SEO, website optimization, and user data analysis.
• Ability to interpret data, generate insights, and make data-driven recommendations.
• Technical Skills:
• Proficiency in digital marketing tools (e.g., Google Ads, Google Analytics, SEMrush, Ahrefs, etc.) and marketing automation tools.
• Strong understanding of SEO best practices and website analytics.
• Fluent English for global collaboration
• Strong organizational skills with a focus on delivering high-quality, accurate work.

Quyền lợi/Phúc lợi

Preferred Attributes

• Experience in the biotech or healthcare industry
• Experience working with multi-website portfolios or SaaS platforms.
• Passion for science, research, or technology-driven industries

Why Join Us?

• Full compliance with salary policies, insurance contributions at full salary, and benefits according to Vietnamese law and labor regulations
• Open working culture: Encouraging you to propose, implement, and innovate aligned with the company's vision
• Work with a dedicated team in a growing, innovative environment
• Career development opportunities that support your long-term professional growth
• A dynamic, open, cheerful, and creative work environment fostering collaboration and innovation
• Opportunities to collaborate with global partners
• Engage in meaningful work, promoting bio science platforms, healthcare products and solutions, and supporting NPO activities
• Based in Hanoi, with the chance to work on global projects for the right candidate

Thời gian làm việc

• Thứ 2 - Thứ 6 (từ 07:30 đến 16:30)
• Thứ 7 (từ 07:30 đến 16:30)

Địa điểm làm việc

• Số 27 ngõ 147 Xuân Đỉnh, Quận Bắc Từ Liêm, Thành phố Hà Nội