Marketing Executive

Mức lương: Thương lượng

Kinh nghiệm: 3 năm

Hạn nộp hồ sơ: 01/01/2026

Mức lương

Kinh nghiệm

Hạn nộp hồ sơ

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Mô tả công việc

Digital Marketing
- Plan and manage digital campaigns across Facebook, Google, TikTok, and other platforms to generate qualified leads.
- Optimize ads based on performance metrics (CPL, CTR, reach, conversion rate).
- Manage IvyEdu’s digital channels, ensuring consistent posting, timely updates, and strong brand presence.
Content Creation & Management
- Develop high-quality content: PR articles, program communication, social media posts, landing pages, email content.
- Create content plans monthly/quarterly aligned with enrollment priorities.
- Oversee the production of creative assets (video reels, TikTok scripts, promotional materials).
- Design basic marketing materials or coordinate with designers to ensure timely output.
Branding & Event Execution
- Plan and coordinate marketing events: workshops, education fairs, open days, parent seminars, mini-games, etc.
- Ensure on-brand execution across all marketing touchpoints (POSM, signage, in-center branding).
- Collaborate with the enrollment team to support seasonal campaigns and product launches.
Market Research & Reporting
- Conduct competitor analysis and market research to identify trends in the education industry.
- Collect insights from parents and students to improve communication strategies.
- Prepare weekly/monthly reports on campaign performance, student leads, and marketing KPIs.

Education
- Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.
Experience
- Minimum 3 years of experience in marketing, preferably in education, training centers, or agency companies.
- Experience managing campaigns from planning to execution.
Skills
- Basic English communication
- Strong content creation, storytelling, and copywriting skills.
- Solid understanding of digital advertising tools: Meta Ads Manager, Google Ads, TikTok Ads.
- Basic graphic design ability using Canva/Photoshop.
- Excellent organizational, project management, and multitasking skills.
- Strong analytical skills, data-driven mindset, and ability to optimize campaigns.
- Proactive, responsible, and able to work independently under deadlines.

Competitive salary package reflecting experience and performance.
Performance-based bonuses according to campaign results.
Training opportunities in digital marketing, communication, and educational product knowledge.
Dynamic and collaborative working environment with clear career progression pathways (Senior/Leader).
Full benefits according to IvyEdu’s internal policies.

Lầu 3, Tòa nhà Quỳnh Lan, 60 Hai Bà Trưng, Phường Sài Gòn, Thành phố Hồ Chí Minh

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Công ty Cổ phần Giáo dục IVYEDU

Quy mô:	Chưa cập nhật
Lĩnh vực:	Giáo dục
Địa chỉ:	Lầu 3, Tòa nhà Quỳnh Lan, 60 Hai Bà Trưng, Phường Sài Gòn, Thành phố Hồ Chí Minh

Thông tin công ty

Tên công ty:	Công ty Cổ phần Giáo dục IVYEDU
Quy mô:	Chưa cập nhật
Lĩnh vực:	Giáo dục
Địa chỉ:	Lầu 3, Tòa nhà Quỳnh Lan, 60 Hai Bà Trưng, Phường Sài Gòn, Thành phố Hồ Chí Minh

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