Data Analytics Specialist (Banking, Card& Loyalty)
Mô tả công việc
We seek a Senior Data Analyst with substantial experience in banking, loyalty programs, and card usage analytics. You will take ownership of data analysis across loyalty and cross-sell initiatives, provide business insights, and collaborate with product, CRM, and marketing teams to drive impactful decisions through data.
You will play a key role in uncovering customer behavior patterns, optimizing campaign performance, and identifying revenue growth opportunities across digital banking services.
Key Responsibilities
- Analyze card usage, transaction patterns, earn/burn behaviors, and loyalty program performance.
- Define, calculate, and monitor key metrics: retention, engagement, CLTV, churn, and campaign performance.
- Support and evaluate cross-sell, up-sell, and reactivation campaigns using quantitative methods.
- Collaborate with cross-functional teams (Product, Marketing, CRM) to design and evaluate A/B tests, segment analysis, and personalized targeting.
- Build and maintain BI dashboards and self-service tools for stakeholders.
- Ensure data consistency, availability, and business logic alignment across analytics assets.
- Mentor junior analysts (if any) and contribute to best practices in data analysis.
Yêu cầu ứng viên
- 3+ years of experience in Data Analytics, preferably in Banking, Loyalty, or Fintech.
- Strong SQL skills and experience working with modern data warehouses (e.g., Snowflake, S3, Redshift).
- Proven experience working with BI tools such as Metabase, Power BI
- Deep understanding of customer behavior metrics and analytics frameworks.
- Strong data visualization and storytelling skills.
- Excellent communication skills – able to work with both technical and non-technical stakeholders.
- Business acumen in card/lending products, customer lifecycle, and digital banking journeys.
Nice to Have
- Hands-on experience with Python or R for data analysis or automation.
- Familiarity with CEP platforms (e.g., Moengage), CDPs, or marketing automation tools.
- Experience in campaign attribution modeling, uplift modeling, or predictive segmentation.
- Leadership or mentoring experience is a plus.
Quyền lợi/Phúc lợi
- Data-first culture with support from Product and Engineering teams.
- Access to rich datasets across banking and loyalty platforms.
- Flexible working environment and learning opportunities.
- Competitive salary package (Base salary and performance bonuses).
- Probation period salary is 100% of the official salary.
- Comprehensive health and accident insurance.
- 15 days of annual leave.
- Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
- A creative and modern working environment.
Thời gian làm việc
- Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)
Địa điểm làm việc
- Galaxy Innovation Hub, Khu CNC, Quận 9, Thành phố Hồ Chí Minh
| Quy mô: | 50-99 nhân viên |
| Lĩnh vực: | Kinh doanh, Công nghiệp sản xuất, Xây dựng, Nhóm nghề khác |
| Địa chỉ: | Toà nhà PV Gas Tower 673 Nguyễn Hữu Thọ, Xã Nhà Bè, TP Hồ Chí Minh |
| Tên công ty: | Công ty TNHH Galaxy Digital Holdings |
| Quy mô: | 50-99 nhân viên |
| Lĩnh vực: | Kinh doanh, Công nghiệp sản xuất, Xây dựng, Nhóm nghề khác |
| Địa chỉ: | Toà nhà PV Gas Tower 673 Nguyễn Hữu Thọ, Xã Nhà Bè, TP Hồ Chí Minh |
| Ngày đăng tuyển: | 31/10/2025 |
| Cấp bậc: | Nhân viên |
| Học vấn: | Cao đẳng |
| Số lượng tuyển: | 1 |
| Độ tuổi: | Không yêu cầu |
| Giới tính: | Không yêu cầu |
| Hình thức làm việc: | Toàn thời gian |
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