Chief Marketing Officer(CMO) - Hà Nội & Hồ Chí Minh

Mức lương

Thương lượng

Kinh nghiệm

Trên 5 năm

Hạn nộp hồ sơ

08/10/2025

Địa điểm

Hồ Chí Minh, Hà Nội

Mô tả công việc

Strategic Leadership

• Develop and execute comprehensive marketing strategies to accelerate user acquisition, retention, and revenue growth
• Build and lead a high-performing marketing team across multiple disciplines (digital marketing, content, product marketing, growth)
• Collaborate closely with CEO and executive team to align marketing initiatives with business objectives
• Own the marketing P&L and demonstrate clear ROI across all marketing investments

Growth & Acquisition

• Design and implement multi-channel acquisition strategies targeting Shopify merchants
• Optimize the Shopify App Store presence and conversion funnel
• Develop partnerships with Shopify Plus partners, agencies, and complementary app providers
• Launch and scale paid advertising campaigns across Google Ads, Facebook, LinkedIn, and other relevant channels
• Build content marketing programs that establish Tapita as a thought leader in e-commerce SEO

Product Marketing

• Lead go-to-market strategies for new product launches and feature releases
• Develop compelling messaging and positioning that differentiates Tapita in the crowded SEO tool market
• Create and optimize onboarding experiences that drive user activation and retention
• Collaborate with product team to ensure marketing insights inform product roadmap

Team Building & Operations

• Recruit, hire, and develop a world-class marketing team
• Establish marketing operations, processes, and performance metrics
• Implement marketing automation and analytics infrastructure
• Foster a data-driven marketing culture focused on experimentation and optimization

Yêu cầu ứng viên

Required Qualifications

• 5+ years of marketing leadership experience, with at least 2 years in a CMO or VP Marketing role
• Proven track record of scaling SaaS companies from $1M to $10M+ ARR
• Deep understanding of the Shopify ecosystem and e-commerce merchant needs
• Experience marketing to SMB customers with strong product-led growth expertise
• Expertise in digital marketing channels including SEO, SEM, social media, and content marketing
• Strong analytical skills with experience using tools like Google Analytics, Mixpanel, HubSpot, or similar platforms
• Experience building and managing marketing teams of 5-15 people
• Bachelor's degree in Marketing, Business, or related field; MBA preferred

Preferred Qualifications

• Previous experience at a Shopify app company or e-commerce SaaS platform
• Background in SEO, digital marketing, or related technical marketing disciplines
• Experience with freemium or trial-based business models
• Track record of successful app store optimization (Shopify App Store, mobile app stores)
• International marketing experience, particularly in English-speaking markets
• Experience with marketing attribution and advanced analytics

Quyền lợi/Phúc lợi

• Salary is negotiable, based on your skills and experience.
• Social insurance according to Labor Law regulations
• Holiday and Tet bonuses throughout the year
• Bi-annual team building activities
• Annual health check-up
• Professional development opportunities and training in Google Shopping and E-commerce
• Collaborative and innovative work environment
• Opportunity to work with diverse Shopify merchants across different industries

Địa điểm làm việc

• Thành phố Hồ Chí Minh
• 91 Đ. Nguyễn Chí Thanh, Quận Đống Đa, Thành phố Hà Nội