Tuyển Brand Development Manager

1. Develop the assigned brand marketing plan:

- Collect & analysis category, consumers & competitors to identify opportunities and propose strategy, action plan

- Forecast volume to develop brand.

2. Brand Management:

- Define brand positioning;

- Build long-term & short-term brand plan;

- Establish pricing strategy;

- Build communication strategies;

- Build marketing & communication plan to achieve brand target

- Manage & allocate DME and to achieve brand objectives

3. Innovation:

- Explore feasibility of potential products which are in-line with company’s strategic focus;

- Research & identify unmet needs to launch new brand

- Co-ordinate to implement new brand

- Plan & execute launching campaign

4. Integrated Execution:

- Ensure that marketing activities (advertising, activation, sales promotions, sampling,…) are integrated (360 degree) and consistent with overall brand strategy

5. System Alignment:

- Coordinate with external partners and other functions to effectively implement marketing activities in-line with TH system;

- Create appropriate tracking procedures to ensure proper execution of these activities

6. Execution monitoring:

- In consistency with TH standards. Ensure highest quality of the execution from agencies/suppliers via documentation

- Annual agency contracts, transparency reports, briefing process, audits and evaluations.

7. Drive Increased Performance:

- Ensuring delivery of brand goals, managing balance short-term and long-terms goals, including brand equity health measures

8. Other tasks related as assigned by the manager.