Trưởng Phòng Marketing (Digital Marketing Leader)
Mô tả công việc
Strategy:
- Build the Online brand strategy plan with the Marketing Manager
- Supervise its operational application and overall alignment on site messaging and communication with customers for a consistent Brand image (yearly calendar and marketing activities implementation including traffic management).
- Define the customer journey with all customers touchpoints to ensure consistent CRM activities (eDM, loyalty program & loyalty app,…) to improve customer conversion & experience with more personalized communications
- Participate in strategic meetings with suppliers, partners, internal teams, Group Digital team …to improve traffic and the brand shift towards digitalization
Technical:
- Plan online technical improvements with Group Digital Team, for corporate website, E-commerce project, online partners…
- Work with IT and Group Digital Team on systems integration to improve CRM activites (e-newsletter, loyalty program app;…) and customer experience
Projects:
- Deploying the AGM e-commerce (pictures, content, structure...)
- Deploying further the loyalty program + content definition (CRM, notification...)
- Working with online partners for monitoring and optimization (grab, now, ...)
- Developing new partnerships for other BUs with other potential partners (Lazada, Tiki...)
- Animation of the corporate website
Sales & Traffic:
- Set up digital KPIs and ensure achievement the targets
- Report on activity and ROI of completed campaigns
Yêu cầu ứng viên
- University graduated, major in Marketing, Business administration.
- 8-10 years experience in project planning and implementation of transformation initiatives ideally for Retail B2C industry
- Strong critical thinking and problem solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish strategies
- Proven track record in driving digital marketing activity & increasing conversion
- Management experience required
- Experience with data analytics, digital merchandising management and strategic reporting
- Strong leadership & team spirit
- Microsoft suite such as Access, Excel, Word, PowerPoint and Outlook.
- Excellent communication skills
- Strong analytical and technical skills (data driven mindset)
- Strong command of English in writing & speaking. French is a plus
Quyền lợi/Phúc lợi
- Direct discussion during the interview
Địa điểm làm việc
- Thành phố Hồ Chí Minh
| Quy mô: | 200-499 nhân viên |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | 41 Thảo Điền, Phường Thảo Điền, Thành phố Thủ Đức, TP Hồ Chí Minh |
| Tên công ty: | Công ty TNHH Thực phẩm Ân Nam (Annam Group) |
| Quy mô: | 200-499 nhân viên |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | 41 Thảo Điền, Phường Thảo Điền, Thành phố Thủ Đức, TP Hồ Chí Minh |
| Ngày đăng tuyển: | 25/02/2021 |
| Cấp bậc: | Trưởng nhóm/Giám sát |
| Học vấn: | Trung cấp |
| Số lượng tuyển: | 1 |
| Độ tuổi: | Không yêu cầu |
| Giới tính: | Không yêu cầu |
| Hình thức làm việc: | Toàn thời gian |
Thông báo
Bạn chưa thể ứng tuyển, Vui lòng Đăng nhập nộp hồ sơ
Nếu chưa có tài khoản, hãy Đăng ký tài khoản với chúng tôi
Đăng xuất
Việc làm Hồ Chí Minh