Trưởng Phòng Marketing (Digital Marketing Leader)
Mô tả công việc
Strategy:
- Build the Online brand strategy plan with the Marketing Manager
- Supervise its operational application and overall alignment on site messaging and communication with customers for a consistent Brand image (yearly calendar and marketing activities implementation including traffic management).
- Define the customer journey with all customers touchpoints to ensure consistent CRM activities (eDM, loyalty program & loyalty app,…) to improve customer conversion & experience with more personalized communications
- Participate in strategic meetings with suppliers, partners, internal teams, Group Digital team …to improve traffic and the brand shift towards digitalization
Technical:
- Plan online technical improvements with Group Digital Team, for corporate website, E-commerce project, online partners…
- Work with IT and Group Digital Team on systems integration to improve CRM activites (e-newsletter, loyalty program app;…) and customer experience
Projects:
- Deploying the AGM e-commerce (pictures, content, structure...)
- Deploying further the loyalty program + content definition (CRM, notification...)
- Working with online partners for monitoring and optimization (grab, now, ...)
- Developing new partnerships for other BUs with other potential partners (Lazada, Tiki...)
- Animation of the corporate website
Sales & Traffic:
- Set up digital KPIs and ensure achievement the targets
- Report on activity and ROI of completed campaigns
Yêu cầu ứng viên
- University graduated, major in Marketing, Business administration.
- 8-10 years experience in project planning and implementation of transformation initiatives ideally for Retail B2C industry
- Strong critical thinking and problem solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish strategies
- Proven track record in driving digital marketing activity & increasing conversion
- Management experience required
- Experience with data analytics, digital merchandising management and strategic reporting
- Strong leadership & team spirit
- Microsoft suite such as Access, Excel, Word, PowerPoint and Outlook.
- Excellent communication skills
- Strong analytical and technical skills (data driven mindset)
- Strong command of English in writing & speaking. French is a plus
Quyền lợi/Phúc lợi
- Direct discussion during the interview
Địa điểm làm việc
- Thành phố Hồ Chí Minh
Tên công ty: | Công ty TNHH Thực phẩm Ân Nam (Annam Group) |
Quy mô: | 200-499 nhân viên |
Lĩnh vực: | Chưa cập nhật |
Địa chỉ: | 41 Thảo Điền, Phường Thảo Điền, Thành phố Thủ Đức, TP Hồ Chí Minh |
Ngày đăng tuyển: | 25/02/2021 |
Cấp bậc: | Trưởng nhóm/Giám sát |
Học vấn: | Trung cấp |
Số lượng tuyển: | 1 |
Độ tuổi: | Không yêu cầu |
Giới tính: | Không yêu cầu |
Hình thức làm việc: | Toàn thời gian |








Quy mô: | 200-499 nhân viên |
Lĩnh vực: | Chưa cập nhật |
Địa chỉ: | 41 Thảo Điền, Phường Thảo Điền, Thành phố Thủ Đức, TP Hồ Chí Minh |
Thông báo
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