Digital Marketing Executive (Senior)
Mô tả công việc
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.
- Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics including cost to acquire, quality of the traffic by source, and return on investment.
Yêu cầu ứng viên
- Superior verbal and written communications skills with extreme attention to detail.
- BS/MS degree in marketing or a related field with minimum 3 years working experience
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and certified in Google Analytics
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
Quyền lợi/Phúc lợi
- Trao đổi khi phỏng vấn
Địa điểm làm việc
- Thành phố Hồ Chí Minh
| Tên công ty: | Văn phòng Đại diện Công ty Cổ phần Lavifood tại Tp.Hồ Chí Minh |
| Quy mô: | 100-199 nhân viên |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | 261 Hoàng Văn Thụ, Phường 2, Quận Tân Bình, TP Hồ Chí Minh |
| Ngày đăng tuyển: | 24/08/2020 |
| Cấp bậc: | Mới tốt nghiệp |
| Học vấn: | Trung cấp |
| Số lượng tuyển: | 0 |
| Độ tuổi: | Không yêu cầu |
| Giới tính: | Không yêu cầu |
| Hình thức làm việc: | Toàn thời gian |
| Quy mô: | 100-199 nhân viên |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | 261 Hoàng Văn Thụ, Phường 2, Quận Tân Bình, TP Hồ Chí Minh |
Thông báo
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