Tuyển Brand Development Manager
Mô tả công việc
1. Develop the assigned brand marketing plan:
- Collect & analysis category, consumers & competitors to identify opportunities and propose strategy, action plan
- Forecast volume to develop brand.
2. Brand Management:
- Define brand positioning;
- Build long-term & short-term brand plan;
- Establish pricing strategy;
- Build communication strategies;
- Build marketing & communication plan to achieve brand target
- Manage & allocate DME and to achieve brand objectives
3. Innovation:
- Explore feasibility of potential products which are in-line with company’s strategic focus;
- Research & identify unmet needs to launch new brand
- Co-ordinate to implement new brand
- Plan & execute launching campaign
4. Integrated Execution:
- Ensure that marketing activities (advertising, activation, sales promotions, sampling,…) are integrated (360 degree) and consistent with overall brand strategy
5. System Alignment:
- Coordinate with external partners and other functions to effectively implement marketing activities in-line with TH system;
- Create appropriate tracking procedures to ensure proper execution of these activities
6. Execution monitoring:
- In consistency with TH standards. Ensure highest quality of the execution from agencies/suppliers via documentation
- Annual agency contracts, transparency reports, briefing process, audits and evaluations.
7. Drive Increased Performance:
- Ensuring delivery of brand goals, managing balance short-term and long-terms goals, including brand equity health measures
8. Other tasks related as assigned by the manager.
Yêu cầu ứng viên
- Preferred candidates having 5 years’ experience in the marketing function, 2 years’ experience in the same position – priority in FMCG/ F&B
- Planning research and implementation organization. Analyze research and devise action strategies
- Making Marketing Stratergy Planning , Brand Stratergy & intergratin 360 – degree communication
- Be creative trategic thinking
- Good at communication, presentation & negotiation
- People management skills
- Sales understanding
- Problem analysis & solving skills
- Fluent in English
- Result oriented and high pressure at work.
Quyền lợi/Phúc lợi
- Talk when interview.
Địa điểm làm việc
- Thành phố Hà Nội
| Quy mô: | 200-499 nhân viên |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | Số 166, đường Nguyễn Thái Học, Phường Quang Trung, Thành phố Vinh, Nghệ An |
| Tên công ty: | Công ty Cổ phần Chuỗi Thực Phẩm TH |
| Quy mô: | 200-499 nhân viên |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | Số 166, đường Nguyễn Thái Học, Phường Quang Trung, Thành phố Vinh, Nghệ An |
| Ngày đăng tuyển: | 28/12/2020 |
| Cấp bậc: | Khác |
| Học vấn: | Trung cấp |
| Số lượng tuyển: | 0 |
| Độ tuổi: | Không yêu cầu |
| Giới tính: | Không yêu cầu |
| Hình thức làm việc: | Toàn thời gian |
Thông báo
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