Chuyên Viên Quản Lý Ngành Hàng (Brand Manager)
Mô tả công việc
- Lead and develop strategic planning, in terms of portfolio, pricing, channels that support and introduce solutions in building and articulating key marketing strategies.
- Identify and evaluate new business initiatives, recommend strategies for augmenting short and long-term business growth, perform market & consumer analysis, design portfolio plans and track industry trends that could affect production efficiency and profitability.
- Work closely with Enterprise Analytics in terms of performance across channels to optimize portfolio performance & provide short and long term forecast & production planning.
- Lead product development projects and ensure timely project management and commercial deployment plans to meet brand objectives and capitalize market opportunities.
- Coordinate & manage communication between all stakeholders to ensure transparency and involvement to achieve short & long-term portfolio strategy & developments.
- Contribute strategically on portfolio formulation and individual brand/line extension strategies.
- Keep up-to-date of on-going consumer trends to ensure portfolio fashion in trend & fuel the growth.
- Drive new initiative product launches in coordination with both internal & external stakeholders.
- Lead portfolio content development & work closely with content & messaging team across Omni-channel to ensure consistency of product selling messages.
- Provide product characteristics guidelines for guided trials & taste experiments.
Yêu cầu ứng viên
- At least 7+ years in experience in Marketing with 2 years Portfolio Management experience.
- Solid experience in Digital Marketing. Experience with relevant Marketing technologies, including Email Marketing, Cloud-Based Customer Relationship Management. Content management & database management platforms. Strong understands consumer journey and integrated marketing tools to enhance consumer experience.
- Working effectively with agencies. Understanding of media/events and creative agencies, and the role they play in activities such as product development, material designs & production, content optimization, media auditing, communication and events.
- Analyzing multi-channel consumer data.
- Experience of working in lean, test & learn environment(s).
Quyền lợi/Phúc lợi
- Deal with the company.
Địa điểm làm việc
- Thành phố Hồ Chí Minh
| Quy mô: | 50-99 nhân viên |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | Số 30, Phố Nguyễn Du, Phường Nguyễn Du, Quận Hai Bà Trưng, Hà Nội |
| Tên công ty: | Tổng Công ty Thuốc Lá Việt Nam - Công ty TNHH Một thành viên |
| Quy mô: | 50-99 nhân viên |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | Số 30, Phố Nguyễn Du, Phường Nguyễn Du, Quận Hai Bà Trưng, Hà Nội |
| Ngày đăng tuyển: | 11/01/2021 |
| Cấp bậc: | Nhân viên |
| Học vấn: | Cao đẳng |
| Số lượng tuyển: | 0 |
| Độ tuổi: | Không yêu cầu |
| Giới tính: | Không yêu cầu |
| Hình thức làm việc: | Toàn thời gian |
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