Public Relations Lead (Luxury Fashion)

Mức lương

Thương lượng

Kinh nghiệm

3 năm

Hạn nộp hồ sơ

05/09/2025

Địa điểm

Hồ Chí Minh

Mô tả công việc

General Information

• Position Title: Public Relations Lead
• Department: Marketing
• Direct Supervisor: Executive Director
• Direct Reports:
  • International Business & PR Specialist
  • PR Specialist (Domestic PR)
• Working Hours: 09:00 – 18:00 (Lunch break: 12:30 – 13:30)
• Work Schedule: Monday to Friday (Off: Saturday & Sunday)
• Work Location: 139I Nguyen Trai Street, Pham Ngu Lao Ward, District 1, HCM City
• Working Conditions:
  • Normal, non-hazardous, safe and healthy environment
  • Occasional travel as per work schedule/internal activities (not frequent)

Objectives & Responsibilities

• Manage Domestic PR Activities (35%)
  • Develop strategies and PR plans for campaigns in Vietnam (collaborating with senior management).
  • Collaborate with stylists and celebrity teams for product placement.
  • Work with premium KOLs/KOCs, selecting influencers aligned with the brand.
  • Maintain and strengthen relationships with fashion magazines to ensure consistent features.
  • Plan and organize private fittings or private previews of new BTS collections.
  • Utilize CRM to segment customers and develop creative PR strategies and plans.
  • Optimize budgets and communication effectiveness.
  • Manage and guide communications in both positive and crisis situations.
• Manage International PR Activities (35%)
• • Coordinate and support the International Business & PR Specialist in expanding international distribution channels.
  • Negotiate and manage collaborations with stylists, agencies, and celebrity management teams (A+, S tiers) for paid or gifting campaigns.
  • Work with luxury KOLs/KOCs in target markets for PR or affiliate activities.
  • Lead strategic negotiations with key international partners.
• Team Development and Reporting (10%)
  • Recruit, train, and develop both domestic and international PR teams.
  • Delegate tasks, monitor progress, evaluate performance, and propose improvements.
  • Provide periodic reports to the Board of Directors on PR performance and recommend strategies for enhancing brand image.
• Collaborate with Cross-Functional Teams for Marketing Development (20%)
  • Collaborate with Digital, Branding, and Sales teams to develop an integrated IMC Plan.
  • Ensure synchronization of domestic and international PR plans within IMC campaigns and long-term marketing strategies.
  • Participate in brainstorming sessions with the Marketing team to provide expert insights.

Yêu cầu ứng viên

• Education: University/College degree.
• Major: Public Relations, Marketing, Communications, IMC, or related fields.
• Experience:
  • Minimum of 3 – 4 years in PR, with at least 1 – 2 years in a managerial role.
  • Strong relationships with domestic stylists, celebrities, KOLs/KOCs (international experience is a plus).
  • Knowledge and experience in international PR, celebrity collaboration, and influencer marketing.
• Languages: Fluent English (spoken and written).
• Mindset & Skills:
  • Leadership, project management, and strategic thinking skills.
  • Branding mindset, understanding of luxury brand positioning.
  • Negotiation and relationship management skills.
  • Analytical skills with the ability to prepare clear and accurate reports.
  • Teamwork and collaboration skills are highly valued.
• Preferred:
  • Experience or knowledge in high-end fashion/luxury brands.
  • Good fashion sense and trend awareness.
  • Born in or after 1997.

Quyền lợi/Phúc lợi

• Salary & Bonus: Competitive salary aligned with market standards; performance-based bonuses (KPI & total revenue).
• Opportunities:
  • Work and network with stylists, celebrities, buyers, and international luxury e-commerce platforms.
  • Participate in fashion events, workshops, and international networking activities.
• Benefits Package: Full employee benefits according to labor law (Social Insurance, Health Insurance, etc.); paid holidays and public holidays in accordance with regulations.
• Working Environment: Young, dynamic, and creative workplace that promotes personal development; open communication culture that values respect and constructive feedback; respect for diversity.
• Internal Privileges: Special employee discounts on brand products.
• Company Tours/Parties: Organized depending on business performance.
• Annual Leave: 12 paid leave days per year.

Thời gian làm việc

• Thứ 2 - Thứ 6 (từ 09:00 đến 18:00)
  • Nghỉ trưa: 12:30 - 13:30
• Nghỉ: Thứ 7 - Chủ Nhật

Địa điểm làm việc

• 139I Nguyễn Trãi, Phường Phạm Ngũ Lão, Quận 1, Thành phố Hồ Chí Minh