Product Branding Marketing Specialist
Mô tả công việc
As Product Branding Specialist Marketing in our team, you will:
1. Brand Communication & Storytelling
- Collaborate on brand campaign ideation and execution with strong emotional/lifestyle storytelling (e.g., product as part of daily moments like in the clip).
- Ensure brand identity, tone, and message are consistent across all campaigns.
- Develop compelling campaign briefs, storyboards, and scripts with creative partners or production teams.
2. KOL/Influencer Strategy & Management
- Identify, onboard, and manage relationships with relevant KOLs/creators to align with campaign themes and brand values.
- Create co-branded content plans, ensuring authentic product integration and audience engagement.
- Track and evaluate KOL performance to optimize for impact, reach, and ROI.
3. Campaign Execution & Coordination
- Coordinate cross-functional teams (design, media, content) to execute brand activations across social media, video platforms, and offline channels if any.
- Oversee production timelines, content deliverables, and launch schedules.
4. Market Trends & Competitor Analysis
- Stay updated on branding trends, successful influencer campaigns, and competitor strategies.
- Propose innovative branding ideas that are emotionally resonant and culturally relevant.
5. Performance Tracking & Reporting
- Monitor branding KPIs (brand recall, engagement, sentiment) and KOL effectiveness.
- Report insights and suggest improvements for future campaigns.
Yêu cầu ứng viên
- Bachelor’s degree in Marketing, Communication, Media, or related fields.
- 2–3 years of experience in branding, influencer marketing, or creative campaign roles.
- Strong sense of storytelling, consumer psychology, and visual communication.
- Experience working with KOLs or managing creator partnerships.
- Passion for digital trends, youth culture, and lifestyle marketing.
- Organized, proactive, and capable of working with multiple stakeholders.
Quyền lợi/Phúc lợi
Why do you love working here?
- SALARY & BONUS: Additionally to the 13th-month salary, you will have an attractive remuneration package including bonuses based on the KPI and hot rewards for each project. Salary review occurs twice annually based on performance and contribution.
- BEING A GREAT CULTURE: You will participate in the development team of top chart applications globally at a cool office with young and friendly talents with a global approach.
- CHALLENGE YOURSELF: You have an opportunity to work with cutting-edge technology: Virtual Reality, Augmented Reality, Artificial Intelligence and challenge your career path with the meaning of “ Go Big or Go Home”.
- NO BARRIERS: You are independent to give ideas and design innovative products to serve millions of global users and products will stand on top of technological trends.
- OTHER BENEFITS:. We have so many events such as company trips, team building, birthday party, year-end party
Thời gian làm việc
- Thứ 2 - Thứ 6 (từ 09:00 đến 18:00)
Địa điểm làm việc
- 11 13 15 Đ. Số 7, An Lợi Đông, Thành phố Thủ Đức, Thành phố Hồ Chí Minh
Quy mô: | 50-99 nhân viên |
Lĩnh vực: | Công nghệ thông tin, Nhóm nghề khác |
Địa chỉ: | Căn số A2.00-01, Tháp A2, Khu Chung Cư Phức Hợp M1 (Sarimi) - Phường An Lợi Đông - Thành phố Thủ Đức - TP Hồ Chí Minh. |
Tên công ty: | Công ty Cổ phần Vulcan Labs |
Quy mô: | 50-99 nhân viên |
Lĩnh vực: | Công nghệ thông tin, Nhóm nghề khác |
Địa chỉ: | Căn số A2.00-01, Tháp A2, Khu Chung Cư Phức Hợp M1 (Sarimi) - Phường An Lợi Đông - Thành phố Thủ Đức - TP Hồ Chí Minh. |
Ngày đăng tuyển: | 29/05/2025 |
Cấp bậc: | Nhân viên |
Học vấn: | Đại học |
Số lượng tuyển: | 1 |
Độ tuổi: | Không yêu cầu |
Giới tính: | Không yêu cầu |
Hình thức làm việc: | Toàn thời gian |

Thông báo
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