Nhân Viên Marketing (Google Adwords Specialist)

Công ty Cổ phần Công nghệ Giáo dục MAAS

Mức lương: 10 - 12 triệu Kinh nghiệm: 1 năm Nơi làm việc: Tp Hồ Chí Minh

Trình độ: Đại học Đã hết hạn

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Nộp đơn Lưu việc làm

Set up pay-per-click advertising campaigns on Google AdWords (Search, Display, and Mobile Ads,…), YouTube Ads and other affiliate platforms that are suitable for the company’s targeted clients
Build strategies for keyword selection, campaign designing, targeting etc. as per campaign schedule and goals
Use the automation tools to optimize the campaigns about spending and performance in the right way
Perform keyword research and create SEM strategies based on stated business goals to find the best advertising opportunities
Measure many times visitors clicked on each ad, which ad clicked on, and which keyword got the ads displayed
Work with Marketing team to create targeted landing pages for each ad
Work closely with the Marketing team to build advertising contents, marketing strategies to attract more clients
Research and assess the nature of business, market trends and competitors advertising links
Analyze the trending paid keywords
Do plan for campaign structure & AdWords budgets
Choose wisely campaign features which can suit for a good result delivery
Set the Goal to track the conversions and optimize conversion rate
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
Review and report performance of each advertising campaign, and assess based on goals (ROI and KPIs)

Business degree majoring in Marketing, Economics and other relevant degrees
At least 1-year experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC)
Deep understanding of Google Ads policy, keep updating new policies from Google
Have knowledge and practical experience in implementing Online Marketing on many channel tools: Website content management, YouTube AdWords, Google AdWords, Email Marketing
Hands-on experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
Understand and excel in using tools: Google AdWords, Google AdWords Editor, Google Analytics, Google Website Optimizer, Visual Website Optimizer, etc.
Strong analytical and problem-solving abilities
Ability to work independently and as part of a team
Competent in both spoken and written English skills