KOL Marketing (Tiếng Ang/ Tiếng Trung) - Kinh Nghiệm Từ 1 Năm
Mô tả công việc
KOL Recruitment & Management
- Expand and manage KOL resources for Shopee & TikTok e-commerce platforms, building and maintaining an influencer database.
- Identify and recruit influencers that align with the brand’s needs and establish long-term partnerships to drive sales growth.
- Negotiate and strategize partnerships to maximize influencer marketing ROI.
- Track influencer performance, analyze data, and optimize marketing strategies.
KOL Marketing Strategy & Execution
- Develop influencer marketing strategies aligned with overall company sales goals (e.g., key product promotion, new product testing).
- Utilize Shopee & TikTok influencer marketing mechanisms to create effective influencer-driven sales models and drive GMV growth.
- Monitor influencer-driven sales data, analyze performance, and refine marketing strategies.
- Manage influencer marketing budgets to ensure controlled and optimized ROI.
Market Insights & Cross-Team Collaboration
- Stay updated on market trends and analyze competitor influencer marketing strategies to refine our approach.
- Develop innovative influencer marketing strategies based on market trends and platform policies to enhance brand awareness.
- Work closely with the e-commerce operations team to align influencer marketing efforts with sales targets and maximize overall ROI.
Yêu cầu ứng viên
- Language: Fluent in English or Chinese (listening, speaking, reading, and writing)
- Education: Bachelor’s degree or above in Marketing, Advertising, Media, E-commerce, or related fields.
- Experience: At least 1 year of experience in influencer marketing, KOL partnerships, or e-commerce marketing. Experience in Shopee & TikTok influencer marketing is preferred.
- KOL Resources: Strong connections with top-tier e-commerce influencers and social media KOLs in Vietnam, especially on Shopee & TikTok.
- Deep understanding of Shopee & TikTok influencer marketing mechanisms, with expertise in different influencer collaboration models.
- Data-driven mindset, capable of analyzing influencer performance data and optimizing marketing strategies to improve ROI.
- Strong negotiation and communication skills, able to establish long-term relationships with influencers and MCN agencies.
- Highly adaptable, able to thrive in the fast-paced e-commerce industry.
Quyền lợi/Phúc lợi
- Income includes: Salary from 12 -20 million + High commission
- Participate in full social insurance according to the law
- 12 days of annual leave according to the law
- Participate in teambuilding activities and travel according to the annual plan.
- Be trained and supported to develop professional skills.
- Dynamic and professional working environment
- Many opportunities for self-development, learning to improve expertise.
- Laptop provided, tea break
Thời gian làm việc
- Thứ 2 - Thứ 7 (từ 08:30 đến 17:30)
- Thời gian linh hoạt trễ nhất từ 10h -19h, nghỉ trưa từ 12h -13h Tháng làm 2 thứ 7 cách nhau
Địa điểm làm việc
- 161 Ung Văn Khiêm, Phường 25, Quận Bình Thạnh, Thành phố Hồ Chí Minh
| Quy mô: | 50-99 nhân viên |
| Lĩnh vực: | Nhóm nghề khác |
| Địa chỉ: | 161 Ung Văn Khiêm, Phường 25, Quận Bình Thạnh, TP Hồ Chí Minh |
| Tên công ty: | Công ty TNHH Vitasg VN |
| Quy mô: | 50-99 nhân viên |
| Lĩnh vực: | Nhóm nghề khác |
| Địa chỉ: | 161 Ung Văn Khiêm, Phường 25, Quận Bình Thạnh, TP Hồ Chí Minh |
| Ngày đăng tuyển: | 20/06/2025 |
| Cấp bậc: | Nhân viên |
| Học vấn: | Cao đẳng |
| Số lượng tuyển: | 3 |
| Độ tuổi: | Không yêu cầu |
| Giới tính: | Không yêu cầu |
| Hình thức làm việc: | Toàn thời gian |
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