Tuyển dụng Key Account Manager

- Create an annual business plan/trade marketing plan taking into account levers of growth to achieve company and brand results (sell-in, sell-out, share of market, LAS/LAU, lead generation, brand awareness, brand visibility, ROI) within Key Accounts.

- Lead and participate in the negotiations with Key Accounts on contracts, key launches, space, location, stock, SOP and relevant matters. Establish and develop partnerships and strong relationships with Key Accounts.

- Establish and implement plans with Key Account including but not limited to trade marketing/animation/merchandising/training/digitalization. Follow up KPIs, budget, return-on-investment. Support the development and business of Key Accounts.

- Prepare and conduct brands strategy meetings or cycle marketing’s with Key Accounts for business planning, alignment or review.

- Drive and improve the performance of Key Accounts by immediate supports and proper problem solving solutions.

- Monitor contract compliance associated with company policies, legal requirements and brand guidelines. Manage POSM, visibility, stock, SOP agreements with Key Accounts.

- Engage and collaborate with Key Accounts ‘relevant teams to deliver brand and trade plans. Conduct briefing/ training/coaching for Key Accounts’ Key Stakeholders and Store Staff.

- Co-ordinate with distributor and internal functional teams to ensure proper compliance, operation, deployment and execution.

- Manage Key Account budgets, payments and all related process in compliance with financial and accounting requirements.

- Assess overall commercial potential for Key Account Channels in the entire market based on customer and consumer insights and determine appropriate operation model in alignment with Key Stakeholders (Internal, external)

- Lead the development of Key Account activity plans in order to communicate and elevate the product brand equity and positively impact consumer experience/journey.

- Ensure that the framework and plans are approved from local senior management aligned with other stakeholders/work streams.

- Co-plan and work with distributor/salesforce/field force on territory segmentation, to select and test new model, approach (If any).