Trade Marketing Manager
Mô tả công việc
1. Main duties: To be responsible for maintaining and developing:
- Channel Strategy
- Product assortment by channel
- Customer Promotion Plan (CPP) or Joint Business Plan (JBP)
- Focus Customer (Retailer & Shopper)
- Sales Analysis by Channels
- Demand & Forecast by Brands by Channels
- Inventory Allocation
- Distribution Scorecard
2. Key role and responsibility
Financials
- In conjunction with Trade Marketing Director, Lead in the development of the Trade Marketing Strategy and Execution to achieve defined business objectives across all brands and channels
- Contribute to the Company’s goals and objectives improving market share, customer satisfaction, and productivity.
- Activate KEY BRAND portfolio at retail 52 weeks per year securing incremental out of aisle and ad feature space, while creating sell through demand through integrated marketing activities.
- Ensure alignment across the Sales and Marketing Go to Market plan sales needs and marketing initiatives.
Relationship Management & Business Planning
- Customize Go to Market Strategy by Channels by Accounts in support with Key Account Manager
- Product Assortment by Brand, Channel & Accounts.
- Act as single point of contact between MKD, GTMT and Marketing in implementation of effective Trade Marketing strategy and promotion plans for key accounts: develop, present and execute planned promotions activities. Promotion shall incorporate VTA National Programs and Customer centric programs
- To consolidate plans for all brand for trade sharing and selling to customers
- Work in conjunction with Marketing department to formulate the trade promotion programs.
- Formal quarterly business review process with key retailer
- Work closely with Marketing on Demand planning & sales forecast by Channels by Accounts
- Distribution Scorecard by Brand by Channels by Accounts
- Ad-Hoc promotion or activation to drive POS
- Work hand in hand with sales team to drive sales for respective retailers and ensure plan executed. Track promotion effectiveness via Pre & Pos tracking
Category Management
- Sales Analysis by Brands by Channels improving sell-out performance
- Track Top skus performance by brand. Ensuring penetration skus are widely distributed in respective channel.
- Ensure the execution of the marketing plan with key accounts in a timely manner.
- Implement key store drivers (range, space, promotion and display), working with store planning teams where applicable. Ensure appropriate approvals in place for planograms, end caps, display stands and feature areas/ special events as negotiated with buyers.
- Participate in regular local Sales and Marketing meetings
Others
- Generating sales forecast/analysis and market insights reports on product trend development
- Manage, train and develop effective team of key focus brand
Yêu cầu ứng viên
- University or Degree graduate in relevant discipline
- Minimum 5 years in FMCG//Retail Sales and/or Trade Marketing Management
- Multi-sku/ multi brand sales experience in the local market
Quyền lợi/Phúc lợi
- Máy tính xách tay
- Bảo hiểm theo quy định
- Du Lịch
- Thưởng
- Đào tạo
- Tăng lương
- Công tác phí
- Chế độ nghỉ phép
Địa điểm làm việc
- Thành phố Hồ Chí Minh
| Quy mô: | Chưa cập nhật |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | 33-35 Đường số D4, Khu Đô Thị Mới Him Lam, Phường Tân Hưng, Quận 7, TP Hồ Chí Minh |
| Tên công ty: | Công ty Cổ phần Việt Tinh Anh |
| Quy mô: | Chưa cập nhật |
| Lĩnh vực: | Chưa cập nhật |
| Địa chỉ: | 33-35 Đường số D4, Khu Đô Thị Mới Him Lam, Phường Tân Hưng, Quận 7, TP Hồ Chí Minh |
| Ngày đăng tuyển: | 16/11/2019 |
| Cấp bậc: | Khác |
| Học vấn: | Trung cấp |
| Số lượng tuyển: | 0 |
| Độ tuổi: | Không yêu cầu |
| Giới tính: | Không yêu cầu |
| Hình thức làm việc: | Toàn thời gian |
Thông báo
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