Chuyên Viên Quản Lý Ngành Hàng (Brand Manager)

- Assist the MM in the development of assigned brands.

- To communicate with oversea Principals to manage A & P budget from brand and follow up brand image & brand guideline which agreed with MM/HOD.

- To prepare marketing strategy that develops and grows the designated products, encompassing both existing and products development which agreed with MM/HOD.

- To formulate and manage effective marketing plans to achieve sales and marketing objectives for the assigned brands within the agreed A&P budget.

- To effectively position the brands by assessing the market characteristics, competition and pricing strategy in order to pursue higher sales turnover and profit margins.

- Actively generate valuable feedback to ensure building market share and brand awareness.

- To monitor and analyze sell- out and sell- in data per region/team to ensure the smooth implementation and successful execution of brand programs, recommend programs for growth and development.

- To work side-by-side with Sales team in developing product display, merchandising & point of sales materials and selling tool.

- To manage and work closely with agency/Trade marketing team on the project of activation in all channels.

- To supervise together with her/his team for getting quotation, mock-up and to manage POSM quantity.

- Others works assigned by MM/HOD.