Chuyên Viên Quản Lý Ngành Hàng (Brand Manager)

- Integration of Brand Equity.
- Responsible for translating and aligning local market and consumer information relevant to his/her brands as incorporated in Brand Equity Strategy to ensure the correct brand positioning and Brand Essence elements are reflected in marketing activities.
- Participate in IMC process specific to their brand to develop the IMC plan.
- Understand the Category strategies and how they apply to his/her brand.
- Liaise cross functionally to conduct and collect all relevant market and consumer data for his/her brands to feed into the -development of a local brand plan (I.e. market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities and assessing local economic situation).
- Work with the Marketing Manager to support the execution of local plans.
- Annual Plan Development.
- Focus on collecting and analyzing the financial information relevant to his/her brands to be reviewed by the Marketing Manager.
- Propose plans and programs for his/her brands to achieve the local plan (I.e. market share, volume growth, etc...).
- Contribute to the preparation of the monthly updates by providing relevant cross-functional information and analysis on his/her brands.
- Product and Packaging Quality Initiatives.
- Be a part of the project team for all PPQS changes and initiatives relevant to their brand and is responsible to ensure that all relevant information necessary for the project from a marketing perspective is submitted.
- Support the Manager Marketing in ensuring that the product quality meets the expected PPQS from a Consumer Insight and Research Development & Quality perspective.
- In cases of variance, with his/her team develop recommendations for the Product and Packaging Quality Improvement which are reviewed by the Manager Marketing, initiate and drive necessary corrective actions recommended by the Manager Marketing.
- Pricing Strategy Implementation.
- Conduct competitor/ market place analysis for the brand and propose options to be considered by the Manager Marketing to determine the relevant pricing strategy in a given market.
- Manage ongoing tracking of pricing activities within the market place relevant for his/her brands and provide the Manager Marketing with understanding of opportunities and risks existing in the local market.