Chuyên Viên Quản Lý Ngành Hàng (Brand Manager)

- Responsible for translating and aligning local market and consumer information relevant to his/her brands as incorporated in Brand Equity Strategy to ensure the correct brand positioning and Brand Essence elements are reflected in marketing activities.
- Participate in IMC process specific to their brand to develop the IMC plan.
- Understand the Category strategies and how they apply to his/her brand.
- Liaise cross functionally to conduct and collect all relevant market and consumer data for his/her brands to feed into the -development of a local brand plan (I.e. market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities and assessing local economic situation).
-Work with the Marketing Manager to support the execution of local plans.
- Focus on collecting and analyzing the financial information relevant to his/her brands to be reviewed by the Marketing Manager.
- Propose plans and programs for his/her brands to achieve the local plan (I.e. market share, volume growth, etc...).
- Contribute to the preparation of the monthly updates by providing relevant cross-functional information and analysis on his/her brands.
- Be a part of the project team for all PPQS changes and initiatives relevant to their brand and is responsible to ensure that all relevant information necessary for the project from a marketing perspective is submitted.
- Support the Manager Marketing in ensuring that the product quality meets the expected PPQS from a Consumer Insight and Research Development & Quality perspective.
- In cases of variance, with his/her team develop recommendations for the Product and Packaging Quality Improvement which are reviewed by the Manager Marketing, initiate and drive necessary corrective actions recommended by the Manager Marketing.
- Conduct competitor/ market place analysis for the brand and propose options to be considered by the Manager Marketing to determine the relevant pricing strategy in a given market.
- Manage ongoing tracking of pricing activities within the market place relevant for his/her brands and provide the Manager Marketing with understanding of opportunities and risks existing in the local market.
- Contribute by having an in-depth understanding of his/her brand position in market and by liaising with the Sales Company to develop a change to the price of the brand. The scenarios are discussed with the Manager Marketing then presented for review and approved or rejected by the Category Director as part of the Price Change Recommendation Deck.
- The local Sales team is the responsible for implementing the price change with the clients.