Trade Marketing Manager

Chi nhánh Công ty Trách nhiệm hữu hạn nước giải khát Coca-Cola Việt Nam tại Hà Nội

Mức lương: Thỏa thuận Kinh nghiệm: 5 năm Nơi làm việc: Khánh Hòa

Trình độ: Đại học Đã hết hạn

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Nộp đơn Lưu việc làm

Mô tả công việc

· Define the business growth drivers to find the business opportunities and J2BD for the growth drivers.
· Lead the Trade Marketing Plan to capture the growth drivers – drive volume shipment and volume offtake at outlets.
· Master in Category Management and has strong experience in Planogram management
· Develop the Channel Plan, Trade Category Plan to meet the business requirements
· Align among team to get all compromise and commitment for common KPIs, project timeline and lead the conversation cross functional teams and customers
· Work closely with GT Sales Team, National Key Account Team and provide the best proposal, ideas and good plan for customer to drive both the offtake and shipment
· Drive the business objective by leveraging strong Trade concept ideas and effective cost
· Deploy smartly the execution instore and right time, right place.
· Strong control for daily operation, manage sales ad-hoc, customer requests to provide the best customer service
· Good planning and control the budget. POSM inventory and installation at market.
· Organize well the process, sales circle meeting, demand planning meeting, system alignment meeting
· Evaluate the promotional program, ROI, review KPIs
· Lead HRC channel with Play to Win spirit.

Yêu cầu công việc

· Good English ability in both writing and speaking
· Strong analytical, communication, innovation, problem solving and decision-making skills
· Ability to influence/ motivate and work with teams
· Develop Channel Activation plans in line with the Business Plans
· Coordinate with Regional Sales and Marketing teams to execute Channel Plans
· Manage the Channel Activation budgets, with monthly quarterly reviews.
· Monitor/track channel performance against targets and implement corrective action plans with Regional teams
· Achieve distribution and market share targets for key channels
· Bachelor's Degree
· Having 5-6 years’ experience in the Trade Marketing and Brand activation areas of the Beverage or FMCG Industry, 2 years of level Manager