Brand Protection Associate

1. Monitor Brand Protection landscape and provide monthly report together with analysis & recommendation. (15%)
- Actively identify potential violation incidents through field force reports and handle IP violation/counter fake incidents, inc. criteria for deciding on different routes
- Provide detailed reports of incidents, case developments and results.

2. Propose & implement strategic & tactical initiatives: (20%)
- Propose strategic initiatives based on aligning to overall Brand Protection strategy.
- Propose tactical initiatives based on market movements/situations.
- Implement approved strategic & tactical initiatives with excellent execution to achieve the objectives.
- Provide timely and detailed evaluations of initiatives.
- Contribute to improvement of ACF measures: Gather market insights to recommend continuous improvements for our ACF measures such as supporting on conducting the testing and report the result of anti-counterfeit features of livery.

3. Engage and collaborate with local authorities: (15%)
- Actively engage and build relationship with relevant government officials such as Market Control and Economic police as assigned.
- Provide assistance to IP workshops | training to authorities
- Coordinate administrative actions and raids

4. Handling BP related complaints: (20%)
- Assess complaint, job site and retailer visit to provide consultant to consumer following standard procedures.

5. Support internal BP related issues: (5%)
- Provide assistance to the IP Counsel in civil litigation and criminal prosecution
- Be available to other BUs on an ad hoc basis to provide expert opinions and be instrumental in government contacts as needed

6. Drive BP Communication: (15%)
- Contribute to the development and lead the execution of communication strategy of Brand Protection to reach retailers, painters, consumers, internal staff
- Regular monitor and identify effective communication channels to key stakeholders: retailers, painters, consumers, and internal staff about Brand Protection activities.
- Propose and provide inputs to communication strategy.
- Implement key communication activities to internal staff, retailers, painters, consumers, monitor and provide post evaluation & recommendation

7. Manage database, report & budget: (10%)
- Manage database: black list - retailers, raided cases, infringements trademarks. Ensure the effective usage to the databases across functions
- In charge of all Brand Protection reports
- Manage budget within respective assigned scopes (CBGM, initiative related budget)