Hồ sơ ứng viên

Key Responsibilities:
- Provide feedback to Corporate resources about what is possible and impossible with
the marketing efforts that reach the field.
- Establish and proactively manage budget, being vigilant in tracking, evaluate results
against goals and generate learnings for improvement.
- Manage the creative development process for the filed marketing projects by
working with our internal creative services team and outside vendors.
- Build relationships with developers and maximize opportunities at center-level.
- Prepare and provide communications to ensure that sales team is aware of planned
activities and understands how to leverage them.
- Launch multiple new products with involvement in their design, packaging,
marketing strategies, and distribution channels where products would be most
effective in market.
- Look at pricing options to optimize initial launch.
- Manage international sponsoring team with contract design, negotiation.
- Organize and coordinate details for international branding events with various
materials, promotions, objectives, and goals to be met.
- Collaborate with sales and General Director to design a yearly marketing plan as well
as 3-year marketing guidelines including both special and routine marketing
initiatives.
- Work with R&D team to improve efficiency of product development lifecycle,
processes and workflow.
- Partner with internal stakeholders to define marketing programme requirements.
- Evaluate ROI and profit-loss projections.
Key Achievements:
• Assist in the design of long-term branding plan which included both B2C and
B2B components.
• Conduct research for the development of a worldwide social media marketing
launch utilizing multiple platforms and aiming to generate growth in followers.
• Improve branding and messaging and devised product knowledge training for
store employees.
• Develop strategic plan including pricing changes and new promotional
approaches.
• Build up a strong collaboration with over hundred business partners and
educational institutions.
• Support Board Director to implement business strategy plan.
• Coaching and mentoring for marketing team in branding, researching.

1/ Marketing Management
Brand Management:
- Develop brand image and create the core value for brand positioning.
- Implement marketing activities in conjunction with company’s growth plan and
working out strategies and vision.
- Review the portfolio to evaluate the efficiencies of the marketing strategies as well
as providing the action plans for the next term.
- Get the marketing collaterals, advertisements developed to help company meet its
target.
- Deal with the print, online and television media from the agencies to ensure the
company vision and long-term objectives are defined comprehensibly.
Marketing Planning:
- Annually develop the marketing plan along with its strategies and the improved
action.
- Manage the process of implementing marketing schedule.
- Monitor plan to right track in addition to controlling its effectiveness.
- Monitor brand performance to provide appropriate changes.
Marketing Execution:
- Design and execute the marketing campaigns and promotions.
- Develop the promotion activities in alignment with company service packs and
client expectations (B2B, B2C).
- Develop sale tools and brand communication.
- Evaluate the performance and adjust the project as required.
- Collect feedback and analyze the marketing results to study and improve the
productivity of services.
Marketing Research:
- Conduct the company report that identify the alteration of market trends and
customers satisfaction.
- Organize the workshop and meeting to share experience as well as hearing from
the company’s business partners or clients.
- Manage situation of product penetration and brand equity.
2 / Sales support:
- Organize the meeting with company business partners to promote new service
packs and the promotion programs in order to ensure the equal competition and
united implementation.
- Collaborate with sales force to monitor the marketing program’s execution.
3/ Business Development:
- Identify the potential partners and clients to grow up the business revenue in
conjunction with improving brand identity CIP (Corporation Identify Program).
- Seek the new opportunities to cooperate with the other investor that leads to the
development of new premium products and services.
- Build up a strong business networking that is compatible with company main target
customers and niche market.
4/ Financial and Budget Management:
- Make yearly or quarterly budget plan for the marketing programs.
- Manage expenditure and cost for marketing activities within the plan.
- Report the depreciation through each marketing campaign.
Key Achievements:
• Build up a good relationship with national organization, a representative of
company main target customer.
• Build up a strong collaboration with over hundred business partners and
educational institutions.
• Support Board Director to implement business strategy plan.
• Coaching and mentoring for marketing team in branding, researching.

Key Responsibilities:
- Communicate the product’s value to the market.
- Train the sales force on how to sell the product as well as create marketing materials
that communicate product features.
-Develop the marketing tools such as webinars, advertising, tradeshow and PR
campaigns to attract new prospects and customers.
- Learn the product’s strategy, get to know its customer and user personas. -Be
responsible for translating technical details into the benefits to customers, industry
analysts, the media and the public.
-Collaborate with design, acquisition and other teams to promote the products.
-Follow and analyze the market trends to position products.
-Craft compelling messages across marketing channels (ie: Landing pages, ad
campaigns).
-Test marketing product features, release and ad copy.
- Evaluate projects using relevant KPIs and feedback from existing and prospective
customers.
Key Achievements:
• Build up a successful identity categorizes for pot plants mainstream products.
• Build up a procedure of launching new product at Retail Systems and
Supermarket.
• Support Pot Plant Leader Team to implement business strategy plan

Key Responsibilities:
-Design and implement worldwide marketing campaigns according to marketing strategy and company budget.
- Market research – research new private markets (prices and programmes for group
of learners based on their age, interest and demand).
- Management of all daily tasks to ensure exceptional client service levels at all times.
-Working with General Director to develop the annual marketing plan.
- Build up the plan and strategy for Digital marketing for each semeters and specific campaigns.
- Collaborate with clients to implement the Digital Advertising plans on Facebook, Google & Zalo.
-Develop the strategic ideas for Youtube channel as well as catching the new trends.
- Responsible for the profit of all marketing campaigns and ensuring value for money.
Key Achievements:
• Target 3,500,000¥ for the first six months in 2019 and grow up to 20% profit during following years.
• Reach the highest margin of 1,000,000¥ for just the summer program.
• Increase private funded proportion from franchise opportunities.
• Enhance the brand elemen of Japanese culture among the primary schools in both private and pulic education systems.
• Establish and develop stable client relationships.
• Prepare quotations that meet company’s budgets and criteria (variable margin target).
• Build and develop new technique of e-learning methods for growth retardation children