Hồ sơ ứng viên

- Incorporated in Brand Equity Strategy to ensure the correct brand positioning and Brand
Essence elements are reflected in marketing activities.
- Participate in Marketing Strategy Planning process specific to the brands to develop the
Marketing plan (conduct and collect all relevant market and consumer data for the brands, i.e.
market and consumer needs analysis, competitor analysis, new category trends)
- Collect and analyze the financial information relevant to the brands to be reviewed by the
Managing Director (Marketing budgets, Revenue revived by brands, marketing activities...)
- Propose & Implement plans and programs for the brands to achieve the Marketing plan:
+ Participate in new concept/menu development or NSO projects from concept to launch
involving artwork design, production process, surveys, propose Marketing Calendar/Key
Window, LSM & LTO programs for all brands. (Coordinate with R&D and Operations teams in
product development process, coordinate with Operations Manager/Area Manager in
organizing consumer /trade activities; Work with Project Department for new store opening:
location, 3D view, interior design, signage system...; Be in contact with Finance Control
Department for Marketing Expense, Revenue..; Coordinate with partners, agencies, suppliers
to implement, monitor & control marketing activities)
+ Implement, monitor the progress of all communication initiatives for all brands (from ATL to
BTL).
+ Manage, operate, tracking & analyze CRM System: Saigon Taste App, VIP Member Card
+ Monitor and measure business performance for all brands against a set of KPIs approved
by the Managing Director including TC, TA, Revenue, Available profit, Marketing expense,
Marketing Contribution...
- Be responsible (as appropriate) for leading and providing guidance to Marketing Team.
- Provide ad-hoc assistance when required

- Execute and follow up Marketing plan and Activities of to ensure the implementation
smoothly
- Propose Marketing Calendar/Key Window, LSM & LTO programs for NAMBENTô, RO22
- Work directly with departments: Operations, Finance; Agencies and Vendors related to work
- Audit/ tracking promotion of each campaign and collect information from Operations team
or agency to know the effective of each campaign
- Collect information about product, service, feedback from customer and information of
competitors
- Other tasks assigned by Deputy Marketing Manager

Manage/ control the production of marketing material, including leaflets,posters, flyers and
other needed POSM then delivery to stores.
- Do execute Marketing activities at stores level for both Nationwide and LSMcampaign, NSO
activities.
- Work with other departments to implement the programs
- Tracking and reporting for Marketing activities.
- Support mentor in organizing and attending all events that related to thebrands.
- Provide support in paper work and other delegated tasks on mentor’s instructions.

- Support Trade Marketing Manager in building promotion/discount programs for retailers:
+ Collect market information, competitors' sale promotions.
+ Make reports on sales and promotion expenses of the latest promotion/discount programs.
- Implement Trade Marketing Plan:
+ Deploy the programs to the sales team.
+ Work with other departments to implement the programs.
+ Monitor implementation progress, control the implementation comply with
program regulations
- Do paperwork.