Tuyển Trưởng Phòng Marketing

• Ensure on-time delivery for the Marketing tasks/projects.
• Manage Marketing team in SAI studio, including all people management tasks: recruitment, talent development, retention, compensation & benefit management,… in collaboration with HR;
• Provide continuous guidance, trainings, mentorship, coach to level up the team’s ability;
• Evaluate the performance of the team.
• Collaborate with the game development team & consumer insights team to identify and advocate the marketing vision, product positioning, values and share relevant market insights.
• Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention.
• Coordinate game’s assets approval with stakeholders and copyrights owner.
• Be responsible for the product marketing strategy with a multi-channel timeline and marketing content plan in collaboration with internal & external teams.
• Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, traffic acquisition recommendations, etc...
• Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners.
• Identify key messages, value proposition and write creative briefs for internal teams to produce top-quality creative assets: videos, web assets, screenshots, posters, store descriptions & visuals, and all other needed assets for special marketing initiatives.
• Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game.
• Creating user acquisition assets in collaboration with local business teams.
• Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game.
• Manage app store optimization power through the A/B tests.
• Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets.
• Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed.
• Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager.
• Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management.