Tuyển Nhân Viên Xúc Tiến Thương Mại (Trade Marketing Executive)

• Designing the yearly TM plans by KA (promo, sampling, secondary display, wobblers, cooking demo/event…) in line with Brand strategy, TM Strategy and budget, for the KAs in charge, based on extensive analysis and clear rationales

• Understanding very well sub-channel specifies (shoppers’ needs, assortment, price range…) and specific KAs for whom in charge

• Planning and follow-up of each trade marketing project from concept to implementation in KAs in charge (e.g. cooking demo, sampling, wrapping column…)

• Ensuring perfect in-store execution of trade marketing plan (assortment, merchandising, display, price, promotion, activities...)

• Measuring effectiveness of TM activities for continuous learning and adapt the plans accordingly

• Following-up with Retail sales team listing for KAs in charge and, when required, supporting them in negotiating with customers to list new items and introduce TM plan

• Being the link between Brand team and Sales team and collaborating efficiently with both departments in order to achieve results in a smooth way

• Tracking TM budget by KA and supporting brand team to track budget by brand