Tuyển dụng Giám Đốc Marketing

1. Marketing & Communications:To plan and implement marketing and communication strategies that add values to the KOTO brand in order to; maintain and increase brand awareness, increase sponsorship and grants; grow KOTO’s internal capacity to achieve organizational goals.

• Develop, implement and facilitate annual marketing strategies
• Facilitate the development and implementation of marketing plans to support KOTO’s various business units for both Foundation and Enterprise divisions.
• Allocate fundraising targets and key performance indicators for the marketing team and take ownership of these targets’ delivery
• Plan and administer marketing budget
• Oversee the development of brand communications and marketing collateral designs (including promotional materials, event communication, external and internal communications…etc) to ensure all materials are strictly aligned with KOTO brand guideline and policy.
• Manage and oversee the digital marketing channels of KOTO (website, social media channels and commercial channels)

2. Partnership Engagement and Sponsorship Management:To build and foster new and existing relationships with funders, donors, corporate sponsors/partners and individual sponsors; oversee the management of KOTO trainee sponsorship program

• Engage with donors, funders, partners and sponsors to effectively manage the partnerships and relationship building
• Develop new strategic partnerships and joint ventures that sustain the KOTO organisation for long-term projects
• Utilize knowledge of business and social enterprise to build mutually beneficial partnerships with third-party organizations
• Manage and maintain effective communications with funders, donors, corporate partners and individual sponsors
• Develop and implement joint marketing-communication plans with partnered organisations to promote and sustain the partnerships
• Develop effective CSR programs and social study tours to attract CSR funding and increase revenue stream from social study tours.

3. Business Development:Contribute to the strategic planning of the organization and demonstrably work towards achieving KOTO’s objectives via effective, measurable marketing and sales activities. This includes achieving revenue-bearing partnerships to increase KOTO’s financial sustainability and autonomy.

• Drive and boost sales for KOTO restaurants (including restaurant products/services, cooking classes, social study tours, catering/functions/events, and merchandise sales)
• Generate business development initiatives. Plan and coordinate the implementation of business plan and the penetration of new markets
• Contribute to the overall the strategic planning of the organization and work towards achieving KOTO objectives through innovative and effective marketing.
• Develop sales strategy for the markets including analysing new markets, approaching customers, promoting sales strategy, and increasing sales activities to reach the agreed Sales Target.
• Evaluate market analysis and conduct market research to determine customer needs, market trends, volume potential and competitor’s situation.
• Establish and maintain strong relationship with customers in related industries (travel agents and tour operators).
• Provide business solution which appropriate customer’s inquiries.
• Manage all negotiates in phases of pre/post and during sales inquiry ensuring customer experience journey is at high level of satisfaction and in alignment with KOTO brand value.

4. Communications and Public Relations:To manage and build brand image and identity through consistency in messaging.

• Manage effective internal and external communication systems
• Work to establish consistency and continuance in brand identity and brand value
• Seek and create public relations opportunities in order to further build the KOTO brand and attain successful sponsorship opportunities
• Work to achieve consistency in messaging in multiple languages
• Ensure relevant senior KOTO representatives are briefed in order to best represent the organization
• Develop and maintain relationships with the press, media agents and handle any PR, Marcom request from external stakeholders.

5. Team Leadership & Management:Effective management of the team and a keen understanding of the responsibility to lead by example in action and attitude across the entire KOTO organization.

• Manage the MPE team in Hanoi & Saigon, ensuring consistency in messaging and synergy in projects
• Make staffing and hiring decisions with the support of the Human Resources department
• Build