Senior Campaign Marketing

- Brainstorming, planning, and management category monthly, quarterly, annual campaign calendar.
- Conceptualizing and developing interest, relevant campaigns for Vnshop’s customers with delightful user experience through desktop, mobile site, and apps interface to achieve conversion.
- Working with external partners and internal stakeholder to ensure the campaigns happen smoothly
- Keeping oversight on campaigns and make necessary adjustments so as to achieve maximum efficiency
- Reporting the results:
+ Working closely with online marketing, engineering, and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing, and store page launches.
+ Leading on customer insights, customers' behaviors, customer trends, and co-ordinate with the Merchandise team to understand consumers' product insight to bring the best benefit to customers and contribute to delivering targets.
+ Working effectively with different online marketing channels (Google ads, Facebook ads, social media, affiliates, & CRM pushes)
- Working with the Business Intelligence team to deep-dive consumer insights for campaign planning, track and measure campaign effectiveness
- Working with the product team and commercial team on initiatives to improve customer experience