Nhân Viên Content Marketing

* Workflow management:
- Be responsible for digital content: Facebook posts, blog posts, PR articles, advertising material, etc for 3 Brand (BOO/BOO LAAB/ BOOZilla)
- Managing a content team consisting of writers, graphic designers, videographers, etc
- Formulating a cross-platform content strategy
- Brainstorm with team members to develop new ideas.
- Build a following on social media.
- Provide editorial, creative and technical support to team members.
- Track web analytics to ascertain content engagement levels.
- Manage content across all platforms, including email and social media.
- Write clear, concise and grammatically correct copy (in Vietnamese, sometime English)
- Support team with data tasks (will be trained) – great opportunity to learn special tools about big data
- Study and understand clients’ products/ industries/ services, the target audience, insights and competitors’ activities.
* Copy writing:
- Assist the Brand manager is managing all aspects of clients’ online content platforms and implementing content strategy across all platforms
- Help to promote content across social networks
- Manage ongoing partnerships with in-house and external content producers and copywriters
- Work with the web development and design teams to produce content in the forms of blogs, articles, videos, imagery and web copy that meets the aims and objectives of the client
- Ensure all contents produced matches the tone and style of each client
- Ensure all contents produced meets the Google guidelines
- Maintain website content to ensure it is all up to date and accurate
- Work with external content producers to create engaging and relevant video content for clients and help to promote across social media
- Work with the Brand Manager to create and follow a strict content development and marketing plan for all clients.