Marketing Officer

• Works with DOSM to manage marketing budget throughout year.

• Evaluates new marketing opportunities for the resort (Digital marketing via Facebook, Twitter…)

• Negotiation skill on payment by barter, vouchers...Instead of cash

• Works with media buyer to plan and execute advertising (connect to high end media for resort image exposure (Dep Magazine, Life Style, MTV filming….)

• Good connection to Expat community, events of luxury tradeshow (cars, jewelry, clothes…) for resort image exposure

• Plans and supervises all photo shoots, developing shot list

• Assists property with materials, tracking/analysis and presentations An Lam when applicable.

• Participates in all resort imaging work (e.g., signage).

• Ensures property is represented on relating quality internet sites that have the potential of providing business.

• Works closely with respective Convention Bureaus and Chambers of Tourism.

• Develops brochure and hotel collateral materials.

• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.

• Identifies and communicates with distribution channels that can sell the hotel promotion programs.

• Assists in region-wide coordination of rooms, food and beverage, spa

• Discuss with DOSM to develop leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.

• Maintains, updates, and manages relating resort marketing web sites.

• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

• Ensures consistent marketing message is communicated in all advertising and collateral efforts.

• Develops strategic marketing plan for property, includes group, leisure and local efforts.

• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.)

• Ensures that property is following relating marketing guidelines which are met with local regulations.

• Ensures consistency in individual property's voice on all guest touch-points and marketing communications

• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.