Marketing Manager

* General Management, Strategic Planning and Cost Management (50%)
- Partnering with the Operations Manager
- Provide constant leadership in managing internal and external marketing team and projects day-to-day under the supervision and direction of line manager
- Provide reports as assigned by line manager/brand
- Manage marketing schedule on a weekly basis
- Strategic marketing planning & presentation, and implementation of all marketing activities
- In-depth familiarization of brand guidelines and company policies
- Seeking & closely working with agencies in digitals/PR & events to find new ways/channels to promote/market and effectively reach out the target market
- Manage the cost within the budget approved by line managers, cost-efficiency is reinforced at all times but without sacrificing quality of output
- Ensure accuracy, completeness, and timeliness of report based on IPP F&B standard template sent internally or externally, including Marketing Plans, Calendar, Budget, Weekly report, Value proposition, Post mortem report and other pertinent reports as requested by line manager/principal
* Brand Activation: (30%)
- Create and execute with staffs all programs to achieve channel KPIs (sales volume, market share, OD share, market coverage)
- Review market developments and customer needs on regular basis
- Aggresively work with delivery partners for sales driven activities (eg. Grab/Gojek/Now,…) & ensure maximum beniefits for brand
- Work closely with Marketing team and related departments to develop an effective trade promotion strategy and its activities based on market situation
- Ensure team members understand and align on the strategy and key objectives
- Monitor the effectiveness of each trade investment and ensure maximum returns
- Evaluate all campaigns for further improvement
- Handle other tasks assigned by line manager
* Products Management (20%)
- Lead NPD funtion for new products development, build up recipe as well as food cost struture.
- Align with principles for product approval.
- Proposing selling prices that competative but still meet COG standard
- Align with Operations & Procurement for ingredients forecast & purchasing
- Align with related department for products inventory & production leadtime.
- Mornitor product mix in weekly or monthly basis.