Marketing & Communication Team Leader

DUTIES AND RESPONSIBILITIES OF THE JOB
- As a Brand Executive, you will contribute to our DC Tech strategy by handling the development of our brand identity, and maintaining consistent visual communication across multiple social media platforms, and related Online-Marketing activities.
- Additionally, in coordination with upper management, the Brand Executive will be responsible for developing and maintaining external brand consistency of messaging, content, and presentation…to all aspects of the business of DC Tech, sustainably ensuring the communications output within the company as well as developing the image we broadcast as a brand to our customers, internal teams, and business partners.
RESPONSIBILITIES:
Branding
- Analyzing the brand and the current brand recognition of DC Tech and highlighting areas of improvements.
- Coordinate with the BDM to execute a brand plan and ensuring all aspects of DC Tech’s marketing and activities aligned with the ethos and goals of the brand.
- Review, create, and maintain guidelines, systems and tools to ensure strong brand consistency across multiple platforms.
- Concept and execute campaigns for DC Tech that raise awareness and drive conversion, across multiple touch points in support of a marketing strategy.
- Coordinate with the designer to create highly effective designs for web, email, newsletter, social media, events, as well as other brand and marketing initiatives.
Social Media
- Develop social media campaigns and manage social media daily activity.
Digital Marketing
- Oversee all aspects of digital marketing including marketing database, email, website, social media platforms, display advertising campaigns…etc.
- Work with the upper management to develop and monitor campaign budgets.
- Plan and manage DC Tech’s social media platforms.
- Prepare accurate reports on marketing campaign’s overall performance.
- Manage advertising calendar, campaigns, and product hosting platforms.
- Pre & post promotions evaluation through market feedback as well as market data readings when applicable.
- Other duties as assigned by the Business Development Manager.