Giám Đốc Marketing

* Marketing Strategy
- Business Plan: Responsible for developing overall marketing strategy, annual business plan and competitive growth strategies for the different marketing channels - online and offline, create monthly marketing activities (and timeline) for all channels, and utilize the company’s Business Development team in the creation of customized programs fitting of our consumers’ needs.
- Conceptual Thinking: Develop winning innovation and communication concepts based on consumer insights to grow assigned services lines, becoming ever more efficient in the different user acquisition activities that the team deploys
- Collaborate with the marketing communications team to execute public relations activities, content development, event marketing and digital marketing efforts, as required by the company’s marketing plan.
* Consumer & Market Understanding
- Insights: Deeply & continuously listen and understand our customers and generate valuable insights for concept work: always differentiate between the fact and the insight. → establish channels to continuously acquire and record market & consumer insights
- Market Research: Implement and interpret market research to draw business implication and marketing strategy updates (when necessary).
- Competition Watch: Regularly analyze and draw business implication and marketing strategy updates (when necessary).
- Analytics: Through the company’s different marketing channels - both online and offline, understand the system and set out measurement systems to analyze the different metrics and data recorded, to update and formulate new strategies and plans.
* Brand Image & Standard
- Establish clear branding goals and strategies, both online and offline. Establish metrics and data measurement to constantly evaluate the company’s branding efforts.
- Ensure on-brand communication: Set commercial targets, brief advertising agency, evaluate creative art work, manage consistent quality.
- Ensure on-brand execution: Establish and control brand standards in the areas of product, service, price, promotion, and other communication touchpoints.
* Media Strategy & Communication Plan
- Media Efficiency: Judge and track media plan and control target achievements post-campaign regularly - Think Digital: Include Digital intro to media mix/ media strategy as a pillar and generate key learning for function.
* Ensure all internal and external partners adhere to the Brand guidelines
- Partnership / Network establishment: Participate in the filtering and on-boarding of partners for the DA Vietnam ecosystem based on appropriate branding and marketing guidelines, as well as having in mind both online and offline marketing activities to be carried out for synergy.