Digital Marketing Senior Specialist

Digital Marketing

• Plan and execute all digital marketing, including paid media, social media, email and display advertising campaigns
• Develop and implement content strategy to enhance our product exposure in social media
• Control marketing budget and define key KPI for campaigns (annualy/quarterly)
• Identify trends and insights and optimize campaign performance based on the insight
• Collaborate with internal team to handle and bring the campaign into life including Brand Communication team, Internal Communication, Product, Design, IT…
• Measure and supervise performance to all digital marketing campaigns and assess agaisnt goals (ROI/ROAS vs KPIs)

Partnership digital marketing capability development

• Manage and execute digital partnership marketing campaign internally & externally to support the sales target

Innovation Activities Development & Management

• Plan and implement annual biggest Innovation event (ACB WIN) including event idea, proposal, budgeting and execution
• Work directly with cross-functional, internal and/or external teams to conduct event website, media release and other related tasks to deliver the project.
• Others assigned by Dept.Head.