Chuyên Viên Digital Marketing

- Plan and excute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Execute, track retail/brand campaign and provide report report on specific sales performance.
- Manages product lines, stock level, service issues, new policies to ensure timely response/inform.
- Execute e Content creation tied to product and promotion uploads, implement changes/new features and ensure accuracy of e Content.
- Maintain & upgrate current O2O channel, ensure fully uploading of new arrival and off-season merchandise pictures and information.
- Establish E-commerce channel to be harmonised with company omni.