Hồ sơ ứng viên

- Communicate campaign messages from Head of Department to departments such as design, PR to
implement work items.
- Control departments to perform work on target and on time.
- Handle KOLs & PGs booking for branding/ PR event.
- Create ideas concept of launching new product, opening new stores, articles booking on magazine & newspaper.

ü Develop content plans for all channels.
ü Develop the multiple pieces of content (text, video, photo,…) to multi communication channels (Website,
Facebook, Landing Page, Social Group,... )
ü Fulfill and drive the copy-writing for Marketing campaigns that are incredibly creative & engaging to
building and incredibly brand awareness for clinic and product, service.
ü Be flexible to handle different types of content: social media, blog, press release, reviews,…
ü Knowledge in SEO, and combine with the Digital team to write content sections and post on digital
channels, ensuring proper SEO standards to improve keyword rankings on Google.
ü Data tracking for deep-dive user behavior to improve next campaigns.
ü Develop the idea of taking pictures and videos to introduce products and services in the clinic to serve
for marketing materials and images on social networks.………………….

ü Produce creative content, including videos and blog posts, social media channels (e.g. Facebook,
Website,...) to enhance audience engagement.
ü Work closely with in-house or external creative agencies to design marketing materials such as
brochures and social media posts…to ensure the correct message transmission of the campaign, and
managing results.
ü Monitor campaign and undertaking detailed analysis data to ensure reach at potential customer, cost
competitive branded.
ü Organize and execute offline events such as conferences, seminars, receptions and exhibitions.
ü Stays current on beauty industry trends, social trends, study the local market and the competitors to
give insight on how to gain the competitive advantage within the market.
ü Build and maintain strong and long term partnerships with Celeb, KOLs…
ü Maintain relationships with media vendors, suppliers and publishers to ensure collaboration in
promotional activities.

1. Product development & Brand awareness
ü Research and analyze information, data about old customers, or the behavior of potential customers on
social networks, competitors, .. to develop new products.
ü Manage the launch of new products (in collaboration with expertise, sales team, customer care and
Communication team, agents) to ensure product launch in accordance with customer tastes, messages
and pictures attractive photo.
ü Writing content for marketing materials (posters, leaflets, social media posts, web ...)
ü Project owner organizes new product launch event.
ü Plan & deploy offline seminars to increase customer attraction (Increase from 100 to 500 people. Through
annual KPI).
2. Trade marketing
ü Manage phone consulting groups and Agency to always update the content of promotional activities, news
articles, events on the brand's social networking channels, ... to customers.
ü Create ideas and work with designers to develop store communication tools such as flyers, posters,
standees, etc. And contact the manufacturers to ensure that all marketing materials are in store.
ü Research the market to keep up with industry news and competitors.
ü Collect and analyze in-depth data to handle essential customer requirements, improve annual campaigns
that perform better each day.
ü EC project leader opens a store on Shopee, the company's e-commerce site.
ü Creating and managing annual marketing plan and aligning with cross-functional team to ensure of
Healthy Brand Company.
ü Fully in charge weekly, monthly, quarterly, yearly report, assist Marketing Manager for present Marketing
Plan to BOD.
Key Achievements:
v Co-working with Shopee VN for Mom Club TV project with over 100% KPIs in the 1st month.
v Stroke Unit Development and Sale of Stroke Risk Screening:
- The keyword "Stroke" for website results Hoan My Saigon hospital is TOP 10 Google searches
- The number of emergency strokes in 2019 increased by 25% compared to 2018