Hồ sơ ứng viên

November 2017 – Now: Marketing Manager – VNB Group (VNB Group is a multi-sector company which has 14 years of experience in different fields, including import-export, travel, real-estate and trade promotion)
_ Responsibilities
• Built team from 2 Content Staff to the Marketing team of 12 members and 10 collaborators, with 4 parts (SEO, Content, Social Media, Communications) working for 4 main projects:
o Vietnam visa on arrival service for foreigners to Vietnam (website: https://www.vietnam-visa.com/)
o Visa for Vietnamese and foreigners in Vietnam travelling abroad (website: https://visana.vn/)
o Inbound tour (website: https://vietnamdiscovery.com/)
o AFA Trading (website: http://afavietnam.com/ )
• Implemented Market Research and developed marketing strategies for the company through periods
• Identified points of differentiation to define key marketing messages to clients
• Developed digital marketing channels (SEO, Social Media, Email marketing, advertising) to generate leads for the Sales Department
• Managed offline channel (Event) to strengthen brand awareness
• Monitored, evaluated, and reported the effectiveness of the Marketing Department to the Board of Directors
• Provided coaching and support staffs to fulfil their tasks
_ Achievements:
• Vietnam-visa project:
o Maintained 1st position in google search for 3 years managing team
o Operated event “Welcome the 300,000th group of clients of Vietnam-visa.com”
• Visana project:
o Developed website and branding from zero to the 1st visa service provider for Vietnamese travelling abroad
o Pointed out and developed key messages to customers, promoted the company’s value: “integrity, transparent, conscientious”
• Vietnam Discovery Project:
o Before me, Vietnam Discovery Project was an unsuccessful project which could not generate leads for sales effectively.
o Have rebuilt website https://vietnamdiscovery.com/, defined another way to develop this brand. Vietnamdiscovery support customers to create a package that truly specializes in their needs
o Traffic to the website has increased rapidly, from 500 traffic/month to 20,000 traffic/month, which brings more qualified leads for sales than in the past (before Covid, it is about 50 tour requests /month)
• AFA Trading:
o Laid the groundwork for project BIZASA which is a business support service in Vietnam. Bizasa focuses on providing foreign corporate with assistance in three main areas:
 Vietnam market entry
 Inland and Outland transportation and logistics
 Import-export mandate
o Within a month, supported Bizasa project achieve 5 contracts and 10 potential customers

Responsibilities
• Carried out market research to understand market trends and gaps, customer behaviours’ and competitor information
• Confirmed market demand, fit and competitive advantage alongside required courses’ content.
_ Achievements
• Finished all in-depth interviews, desk-research analysis for the current university’s 30 short-courses.
• Join-effort in creating marketing strategies for three new short-courses

*October 2013 – December 2015: Business Planning Officer - Business Development Department – Card Business Center – VietinBank Vietnam (Full-time)
_ Responsibilities
• Carried out business analysis, researched market, defined targeted customers in each period, proposed plan to make sales target.
• Established marketing & promotional strategy plan for new credit card products.
• Managed projects coordinating with Bank of Tokyo: Mobile ATM.
• Carried out Business Development Centre’s reports to VietinBank General Director, the State Bank, International Card Institute (VISA, MASTER, JCB)
_ Achievement
• Successfully implemented plan increasing merchant turnover of VietinBank’s POS (Point of Sale) in Vinasun Taxi with the rising number being 10%.
• Successfully launched Gift Card and Virtual Card with 2,000 customers in the first week.
• Successfully negotiated contract with Lotte Department Store - Vietnam with the results that merchant turnover of Vietinbank’s POS in Lotte’s opening day was $ 270,000.
• Successfully managed Mobile ATM Project:
o Reached a licensing agreement from State Banks, fulfilled project proposal.
o Launched Mobile ATM to the market, supported VietinBank branches to operate and manage this machine.

_Responsibilities
• Established Handicraft Community: Researched market, found handicraft shops, evaluated quality of their products, and invited them to join Mintown events and community.
• Assigned works and managed event team to organize events.
• Promoted events through Facebook, online newspapers, and influencers.
• Managed and implemented external relations: persuaded sponsors, implemented press release.
_ Achievements
• Reached partnerships with 500 handicraft organizers in Hanoi.
• Organized 10 successful events with approximately 5,000 customers in each event. In special event (24/03/2013), 10,000 tickets were sold (equivalent 10,000 customers). Sales transaction through each event is approximately 700,000,000 VND.
• Mintown events were reported by Vietnamese National Television Channel:
o http://www.youtube.com/watch?v=IrRfGOXxwmk
o http://www.youtube.com/watch?v=O37DMQFPvps
o http://www.youtube.com/watch?v=h7dqeDVqnHI

Thạc sỹ Marketing Communications tại University of Westminster, Anh Quốc