Ngành nghề
Nơi làm việc
Cu Thi Tuong Vi
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2018 đến 2020: Giám đốc/ Quản lý cấp cao tại RICH PRODUCTS VIETNAM CO., LTD
1. Event & Project Management:
- Propose, mange & implement engagement events for customer, distributor & wholesaler
- Coordinate relevant departments for campaign & contract implementation from creating concept to making report post event
- Work with third party to implement event on time
2. Sales Driven Activity Planning & Execution:
- Assist Trade MKT Manager in building promotions & channel activities to drive sales at area
- Align with business strategy to adapt master trade plan at local areas
- Analyze & provide shopper insight to build trade activity
3. Customer Engagement Activity:
- Manage & work with key account to build & create MKT plan to promote their brand & customer requirements
- Work close with sales team to identify business opportunities & provide suitable trade program support
4. Data analysis and Reports:
- Update monthly Sales report & Identify market trends and customer behavior impact on business to propose action plan on time
- Provide report, analysis of category & activity performance based on internal data
- Propose, mange & implement engagement events for customer, distributor & wholesaler
- Coordinate relevant departments for campaign & contract implementation from creating concept to making report post event
- Work with third party to implement event on time
2. Sales Driven Activity Planning & Execution:
- Assist Trade MKT Manager in building promotions & channel activities to drive sales at area
- Align with business strategy to adapt master trade plan at local areas
- Analyze & provide shopper insight to build trade activity
3. Customer Engagement Activity:
- Manage & work with key account to build & create MKT plan to promote their brand & customer requirements
- Work close with sales team to identify business opportunities & provide suitable trade program support
4. Data analysis and Reports:
- Update monthly Sales report & Identify market trends and customer behavior impact on business to propose action plan on time
- Provide report, analysis of category & activity performance based on internal data
Từ 2016 đến 2018: Giám đốc/ Quản lý cấp cao tại ANNAM FINE FOOD CO., LTD
1. Data analysis and Reports:
- Update/ analysis and follow up monthly/ quarterly Sales report and expenses report to Brand manager and supplier.
- Support in creating business review as required.
2. Marketing plan:
- Support for planning and channel/ activity budget allocation to achieve sales target
- Follow up activities & track related expenses by monthly to control budget plan
- Implement marketing plan and design trade promotion programs
- Make merchandising plan for brand in store base on master plan
3. Marketing activities planning and execution
- Channel Workshop and Event: Plan & implement to organize workshops in Retail and Horeca channel, for end-users/ customers and sales team.
- Sampling/ PG in-line: Create & implement monthly/ quarterly sampling plan to support sales performance, registration at supermarket, manage PG/ supervisor.
- Monthly promotion (deployment – tracking – evaluation): Create monthly/ quarterly plan.
- Update/ analysis and follow up monthly/ quarterly Sales report and expenses report to Brand manager and supplier.
- Support in creating business review as required.
2. Marketing plan:
- Support for planning and channel/ activity budget allocation to achieve sales target
- Follow up activities & track related expenses by monthly to control budget plan
- Implement marketing plan and design trade promotion programs
- Make merchandising plan for brand in store base on master plan
3. Marketing activities planning and execution
- Channel Workshop and Event: Plan & implement to organize workshops in Retail and Horeca channel, for end-users/ customers and sales team.
- Sampling/ PG in-line: Create & implement monthly/ quarterly sampling plan to support sales performance, registration at supermarket, manage PG/ supervisor.
- Monthly promotion (deployment – tracking – evaluation): Create monthly/ quarterly plan.
Kỹ năng
- Data analysis
- Communication and presentation
- Negotiation
- Communication and presentation
- Negotiation
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Học vấn bằng cấp
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Mục tiêu nghề nghiệp
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