Ngành nghề
Nơi làm việc
Lê Mai Đan Khuyên
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Quản lý tại BRAND MANAGER Duy Anh Trading
- Ensure Brand Sales Performance by manage sales team at
store and cooperate with Operation Manager at the airports to
achieve sales target.
- Forecast budget and manage costs for marketing activities
that bring Thomas Sabo brand to the customers
- Develop branding strategy and make marketing plan and be
responsible for the effective use of performance budgeting.
- Work with domestic partner and oversea brand principal.
- Responsible for inventory management and stock rotation.
- Analyze data, forecast product demand to make
merchandise/order plan, ensure in line with business needs.
store and cooperate with Operation Manager at the airports to
achieve sales target.
- Forecast budget and manage costs for marketing activities
that bring Thomas Sabo brand to the customers
- Develop branding strategy and make marketing plan and be
responsible for the effective use of performance budgeting.
- Work with domestic partner and oversea brand principal.
- Responsible for inventory management and stock rotation.
- Analyze data, forecast product demand to make
merchandise/order plan, ensure in line with business needs.
Khác tại ASSISTANT BRAND MANAGER – LAVIE LLC NESTLE WATERS
- Generating consumer insights from multiple sources,
identifying trends and opportunities.
- Plan, execute, manage and evaluate marketing activities
(promotion, events, media & communication…) in coordination
with others departments, third parties and agencies.
- Execute, monitor and evaluate concept/ new products/
consumer insight/packaging test with assistance from
agencies and focus group.
Operation Management - To manage the operation of all of sale staffs at stores
(duty roster arrangement, Commission and Incentive monthly
validation), build up good working environment
- Product & Sales training for the team
- VM guideline and store refresh.
Achievements Hit the target in July of all stores, reach 1 billion VND only 2
months after join the company
- Coordinate with Sales team for market survey.
- Analyze & Do monthly Nielsen report
identifying trends and opportunities.
- Plan, execute, manage and evaluate marketing activities
(promotion, events, media & communication…) in coordination
with others departments, third parties and agencies.
- Execute, monitor and evaluate concept/ new products/
consumer insight/packaging test with assistance from
agencies and focus group.
Operation Management - To manage the operation of all of sale staffs at stores
(duty roster arrangement, Commission and Incentive monthly
validation), build up good working environment
- Product & Sales training for the team
- VM guideline and store refresh.
Achievements Hit the target in July of all stores, reach 1 billion VND only 2
months after join the company
- Coordinate with Sales team for market survey.
- Analyze & Do monthly Nielsen report
Khác tại SENIOR PLANNER Dentsu one
- Develop strategic insights and build brand ideas,
communication plan.
- Propose Brand Positioning Strategy and Communication
Direction.
- Work hand-in-hand with the creative, media, digital, and
account management team which drive creative solutions.
- Conduct research, interview and data analysis. Oversee
audience research activities - in conjunction with client or 3rd
party research teams.
- Present strategic marketing recommendations and
communication plan for a range of client.
communication plan.
- Propose Brand Positioning Strategy and Communication
Direction.
- Work hand-in-hand with the creative, media, digital, and
account management team which drive creative solutions.
- Conduct research, interview and data analysis. Oversee
audience research activities - in conjunction with client or 3rd
party research teams.
- Present strategic marketing recommendations and
communication plan for a range of client.
Khác tại FILM MARKETING ANALYST / FILM MARKETING ASSISTANT CJ CGV Vietnam
- Plan, execute and supervise marketing plans for Hollywood
movies, distributed in Vietnam.
- Brainstorm ideas; Analyze market, competitor and propose
channels (media & non-media) and marketing activities.
- Propose an efficent marketing plan.
- Consolidate and manage approved ad/pub budget.
- Managing artwork localization & creative design.
- Control marketing 360 materials and activities.
- Report to studios
- Manage the marketing plan to align with the high standard of
regional but still appropriate with local taste.
Achievements Contributed to more than 180 marketing campaigns:
- Fast & Furious 7 (2015) No.1 Box Office of all time. BO:
over $6.7 million.
- Minions (2015) No.1 Box Office of all time of animated
movies. BO: over $4.3 million.
movies, distributed in Vietnam.
- Brainstorm ideas; Analyze market, competitor and propose
channels (media & non-media) and marketing activities.
- Propose an efficent marketing plan.
- Consolidate and manage approved ad/pub budget.
- Managing artwork localization & creative design.
- Control marketing 360 materials and activities.
- Report to studios
- Manage the marketing plan to align with the high standard of
regional but still appropriate with local taste.
Achievements Contributed to more than 180 marketing campaigns:
- Fast & Furious 7 (2015) No.1 Box Office of all time. BO:
over $6.7 million.
- Minions (2015) No.1 Box Office of all time of animated
movies. BO: over $4.3 million.
Kỹ năng
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Ngoại ngữ
- Tiếng Việt (Bản ngữ)
- Tiếng Anh (Cao cấp)
- Tiếng Anh (Cao cấp)
Học vấn bằng cấp
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Mục tiêu nghề nghiệp
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