Ngành nghề
Nơi làm việc
Hoàng Thị Bảo Trâm
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2014 đến 2021: Trưởng phòng/ Quản lý cấp trung tại Global Fashion
* Trade Marketing:
- Create and build a retail marketing plan for a whole year of 3 brands including Vascara, Catwalk (for women) & Adler (for men)
- Planning budget expense for a whole year, controlling the budget in approved cost.
- Commit the sales target each month and a whole year to BOD.
- Lead team Trade Marketing for executing the trade marketing plan such as the grand opening store, launching a new collection, big sale, loyalty program, promotion, event...
- Budget allocation for other teams such as media, VM...to build the 360-degree marketing plan for each campaign of the company
- Coordinate with other teams (Media, Sales, VM, Merchandise, ECommerce, IT, Purchasing..) to achieve target and KPI for each campaign.
- Communicate and execute marketing materials for over 130 in-store events
- Plan, organize and attend events and trade shows
- Create and build a new concept event for Vascara with the project named Winter Wonderland - Pop-up sales event.
- Do report monthly, yearly and analyze the data and provide solutions to improve work efficiency.
- Work closely with Sales Dept to achieve the Sales Target and improve Store/Areas which have the low revenue.
* Brand Marketing:
- Work with creative/art director to create the concept for shooting new collections such as Ms. Ha Do (from Dep magazine), Mr. Adam Williams (from Australian's Next top model).
- Act as a main communication agent of the brand to be a sponsor for Vietnamese designer Le Thanh Hoa, Vietnam International Fashion Week 2018, New York Fashion Week 2019 (Cong Tri), the movie "Co Ba Sai Gon" and many other sponsorship projects.
- Work closely with famous designers such as Le Thanh Hoa, Cong Tri to create a limited collection for Vascara and deploying the collection launch on over 100 stores.
* Ecommerce:
- Coordinate and build promotion plan for E-commerce department in Vascara whole year and emphasize on a special event such as 9.9, 10.10, 11.11, Black Friday, 12.12.
- Coordinate with Shopee, Vnshop to build a marketing plan for each quarter.
* Partnership:
- Build a long-term relationship with other brands for win-win collaboration such as sponsorship, partnership to drive traffic and recruit new consumers, increases brand awareness.
- Do report and evaluate each collaboration project for improving the next one.
Achievement:
- Build the professional visibility of POSM for more than 100 stores nationwide.
- Launching the new concept event named Winter Wonderland which was the most remarkable event in Dec 2016 by Buzz Metrics.
- Launching successfully the project collaboration with the most talented designer Mr. Cong Tri in New York Fashion Week 2019
- Contribute more than 60% revenue for the company from Trade activities from 3 years continue.
- Create and build a retail marketing plan for a whole year of 3 brands including Vascara, Catwalk (for women) & Adler (for men)
- Planning budget expense for a whole year, controlling the budget in approved cost.
- Commit the sales target each month and a whole year to BOD.
- Lead team Trade Marketing for executing the trade marketing plan such as the grand opening store, launching a new collection, big sale, loyalty program, promotion, event...
- Budget allocation for other teams such as media, VM...to build the 360-degree marketing plan for each campaign of the company
- Coordinate with other teams (Media, Sales, VM, Merchandise, ECommerce, IT, Purchasing..) to achieve target and KPI for each campaign.
- Communicate and execute marketing materials for over 130 in-store events
- Plan, organize and attend events and trade shows
- Create and build a new concept event for Vascara with the project named Winter Wonderland - Pop-up sales event.
- Do report monthly, yearly and analyze the data and provide solutions to improve work efficiency.
- Work closely with Sales Dept to achieve the Sales Target and improve Store/Areas which have the low revenue.
* Brand Marketing:
- Work with creative/art director to create the concept for shooting new collections such as Ms. Ha Do (from Dep magazine), Mr. Adam Williams (from Australian's Next top model).
- Act as a main communication agent of the brand to be a sponsor for Vietnamese designer Le Thanh Hoa, Vietnam International Fashion Week 2018, New York Fashion Week 2019 (Cong Tri), the movie "Co Ba Sai Gon" and many other sponsorship projects.
- Work closely with famous designers such as Le Thanh Hoa, Cong Tri to create a limited collection for Vascara and deploying the collection launch on over 100 stores.
* Ecommerce:
- Coordinate and build promotion plan for E-commerce department in Vascara whole year and emphasize on a special event such as 9.9, 10.10, 11.11, Black Friday, 12.12.
- Coordinate with Shopee, Vnshop to build a marketing plan for each quarter.
* Partnership:
- Build a long-term relationship with other brands for win-win collaboration such as sponsorship, partnership to drive traffic and recruit new consumers, increases brand awareness.
- Do report and evaluate each collaboration project for improving the next one.
Achievement:
- Build the professional visibility of POSM for more than 100 stores nationwide.
- Launching the new concept event named Winter Wonderland which was the most remarkable event in Dec 2016 by Buzz Metrics.
- Launching successfully the project collaboration with the most talented designer Mr. Cong Tri in New York Fashion Week 2019
- Contribute more than 60% revenue for the company from Trade activities from 3 years continue.
Từ 2010 đến 2014: Trưởng nhóm / ban tại ViVa Marketing
* Event:
- Recruit human resources for events such as PG, PB, Helper, MC, Singer, Music band…
- Prepare logistic for the event such as invitation, door gift, uniform, trophy, certification…
- Work with MC for managing activities on stage.
- Training PG, PB for running event.
- Write MC script for the event.
- Coordinate with the agency in Myanmar for running events.
* Activation:
- Build ideas for proposal and work with the client as an account manager from the start to the end of activation.
- Work with the creative department for building design of POSM.
- Work with supplier for production logistics for activation in many provinces in Vietnam.
- Recruit human resources for activation in many provinces in Vietnam.
- Prepare logistic for the large activation in a short time.
- Run onsite activation in long days.
- Update reports every day and evaluate the campaign to improve the next one.
- Work with dealers and trainig the term and condition of campaign.
* Promotion and POSM Merchandising:
- Prepare logistic such as scratch card, banner, poster, leaflet, monitor topper in a short time.
- Connect and contact with over 100 dealers from all over Vietnam for notice the term and condition of promotion.
- Manage POSM for over 100 stores in 1 month of promotion.
- Push sales of dealers every week to get a high result in the final.
- Update reports every week for sales out and POSM usage for clients.
- Coordinate social media for updating news regularly.
*Project highlight:
- Intel quarterly in 2011-2012-2013
- Johnson & Johnson kick-off event 2013
- Marry wedding event 2013
- CGV launching activation roadshow 2014
- Recruit human resources for events such as PG, PB, Helper, MC, Singer, Music band…
- Prepare logistic for the event such as invitation, door gift, uniform, trophy, certification…
- Work with MC for managing activities on stage.
- Training PG, PB for running event.
- Write MC script for the event.
- Coordinate with the agency in Myanmar for running events.
* Activation:
- Build ideas for proposal and work with the client as an account manager from the start to the end of activation.
- Work with the creative department for building design of POSM.
- Work with supplier for production logistics for activation in many provinces in Vietnam.
- Recruit human resources for activation in many provinces in Vietnam.
- Prepare logistic for the large activation in a short time.
- Run onsite activation in long days.
- Update reports every day and evaluate the campaign to improve the next one.
- Work with dealers and trainig the term and condition of campaign.
* Promotion and POSM Merchandising:
- Prepare logistic such as scratch card, banner, poster, leaflet, monitor topper in a short time.
- Connect and contact with over 100 dealers from all over Vietnam for notice the term and condition of promotion.
- Manage POSM for over 100 stores in 1 month of promotion.
- Push sales of dealers every week to get a high result in the final.
- Update reports every week for sales out and POSM usage for clients.
- Coordinate social media for updating news regularly.
*Project highlight:
- Intel quarterly in 2011-2012-2013
- Johnson & Johnson kick-off event 2013
- Marry wedding event 2013
- CGV launching activation roadshow 2014
Kỹ năng
- Kỹ năng tổ chức
- Kỹ năng giao tiếp
- Kỹ năng làm việc theo nhóm
- Kỹ năng liên quan chuyên môn
- Kỹ năng giao tiếp, thuyết phục khách hàng v.v...
- Khả năng nắm bắt công việc, làm việc theo nhóm, nghiên cứu tài liệu v.v...
- Kỹ năng giao tiếp
- Kỹ năng làm việc theo nhóm
- Kỹ năng liên quan chuyên môn
- Kỹ năng giao tiếp, thuyết phục khách hàng v.v...
- Khả năng nắm bắt công việc, làm việc theo nhóm, nghiên cứu tài liệu v.v...
Ngoại ngữ
- Tiếng Anh (Trung cấp)
Học vấn bằng cấp
- BA từ 2006 - 2010 tại Trường Đại học Tài chính - Marketing (ngành học: Khác)
- Brand Manager từ 2013 - 2013 tại Vietnam Marcom (ngành học: Khác)
Mục tiêu nghề nghiệp
An 10 experienced-year professional with experience in driving business growth through strategic marketing and business development initiatives including core competencies in brand management, product planning and directing product launches for diverse sectors, seeking a brand or trade marketing manager position to leverage extensive managerial experience towards realizing corporate goals.
Proficient in MS-Office including Word, Excel, Power Point.
Fluent in Vietnamese, English.
Good at planning & execution in trade marketing (event, activation & promotion) project management.
Quick action in problem solving.
Work well under high pressure.
Be able to work independently and teamwork well.
Proficient in MS-Office including Word, Excel, Power Point.
Fluent in Vietnamese, English.
Good at planning & execution in trade marketing (event, activation & promotion) project management.
Quick action in problem solving.
Work well under high pressure.
Be able to work independently and teamwork well.
