Hồ sơ ứng viên

Develop Brand positioning, Marketing strategy and Action plan for the year 2020 of brands Rossi,
Stroman and Beluga in accord with business strategy of the company.
• Manage, monitor and evaluate brand marketing activities (both ATL & BTL), budget and turnover of
the brand to drive brand equity and enhance brand experience of consumers at all touch points.
• Keep update market landscape, brand performance, product performance, customers and endconsumer’s feedback and competitor’s performance by conducting market survey monthly to find out
risk and new opportunities for brand growth.
• Ensure effective liaison with cross-functional teams, budget conformation and frequent update of data
analysis to deliver business objectives.
• Direct Marketing campaigns from beginning to end, including the relaunch campaign of Stroman from
July to September of 2020; new product launching campaign of Beluga from August to December of
2020 and new product launching campaign of Rossi from October to December of 2020, across both
online & offline touch points such as TV, radio, internet, PR, OOH, activation, event.
• The result of Stroman relaunch campaign: 20% sales increase compared to baseline.

• In conjunction with Category Marketing Director to develop Marketing strategies and plans in accord
with business strategy of the company.
• Lead projects through cross-functional departments such as Sales, Trade, R&D, Supply Chain, Finance,
Legal, etc and 10 factories to adapt synchronously activity plans for the purpose of improving the sales
performance of the products.
• Marketing and Brand Management
• Strategic Planning & Implementation
• Market Research and Analysis
• Communication and Media Management
• Project Management
• Data Analysis
• Performance Management
• New Business Development
• Involve in product performance test for improving and developing quality and innovation of products.
• Contribute to new product launching projects for big farms and Bio-zeem product re-launching
campaign.
• In charge of airing TVC and producing “Hiệu suất vàng” - an agricultural education series for breeders on
broadcasting channel VTC16.
• Oversee the biggest consumer promotion of the year to boost sales. The brand’s volume growth rate is
10% higher than the market growth

• Lead brand touch point projects to ensure creative design, production, and the timely delivery of VPBank
Annual reports for the annual meeting and investors, Calendars for 216 branches with more than 10,000
staffs and more than 1 million active customers, Brand gifts for partners and customers.
• Spearhead various functions of market research projects, which include formulating quarterly brand
health check report to monitor performance, carrying out survey to measure the effectiveness of the
marketing campaigns, studying customer segmentation of business units to support them in identifying
target customers’ behaviors and needs towards financial products.
• Propose and contribute to brand communication campaigns such as “VPBank fast loan” campaign which
gained 3000 loan contracts and 2% in the conversion rate.
• Contribute to organize events, including grand opening events of new branch and thank you parties.

• Build integrated marketing plans for multiple campaigns.
• Implement and monitor the effectiveness of campaigns to forecast budget and provide appropriate
recommendations for long-run branding and marketing strategies.
• Serve clients in many fields such as FFCG (Jo Diaper, Hazeline), pharmaceutical (Vipteen and Nu Vuong)
and education (Global International School), etc.