Hồ sơ ứng viên

- Leads the development of JBP (joint business plan) with priority retailers in order to drive sales growth through
digital shelf management and digital promotions & marketing. Drive annual SWOT assessment of retailers in digital
commerce space addressing retailers’ strategy, capabilities & key business priorities.
- Own business management process (business review, playbook updates, CEM, forecast alignment & actions plans)
across 2 categories: Specialised Nutrition and Consumer Dairy
- Analyzing performance/ customer scorecard data and makes internal recommendations in both sales & marketing
- Recognizes opportunities and builds efficient workflow processes to increase efficiencies.

- Manage 30 staffs of the Campaign & Planning Team; Creative Team and Performance Marketing Team, including
hiring, orienting, and training employees
- Take responsibility for Marketing efficiencies in term of the targets CMV, NMV, customer, CIR (Cost in Revenue),
CAC (Cost Acquire New Customer).
- Manage and allocate marketing costs including brand activities, media ads, communication, promotions, digital
channels, ensuring the budget is used effectively and the targets are completed.
- Plan a high level yearly and a detailed marketing campaigns and categories promotions. Collaborating with internal
(Marketing, Brand, Engineering, Legal, Supply Chain, Merchandising) and external (brands, partners, ...)
stakeholders for campaign creation and operation. Continually refining and revamping campaign planning and
execution processes.
- Work with the Brand Manager to determine budgets and goals in term of branding for each marketing campaigns.
- Analyze all of marketing activities and initiatives to measure effectiveness and potential for improvement.
- Development, execution and optimization digital channels based upon the targets of sales performance. Continually analysis and testing new formats, new channels, new solutions for optimizing productivity and costs, especially automation solutions for CRM channels and creation process for display ads

Built out the working processes with internal teams and external partners, to ensure the regulations and rules are
deployed exactly. Coordinated with multiple internal teams including sale team, design team, content team and CS
team to drive attractive campaign for publisher and great promotion for customer. Worked closely with Technical
team (internal & external)to detect and prevent the negative behavior of publishers, ensuring the data is accurately
recorded.
- Keep track of daily affiliate conversions and ensure payment is delivered on time. Build reports to analyze data performance, maximize revenue and optimize cost