Ngành nghề
Nơi làm việc
Đặng Minh Kiều Thư
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2019 đến 2020: Quản lý tại FV Hospital
Assistant Brand Manager
Directly report to Brand Manager
Managing 360 degree Marketing campaigns for building image of the brand
(Hy Vong Cancer Care Centre, FV Hospital & other key specialties)
BRAND MANAGEMENT
- Analyze industry, competition and market trends
- Working closely with Brand Manager to propose marketing plans, suggest practical ideas
- Coordinating with agencies to run the long-term, short-term plan for key specialties in keep of consistency to the brand guidelines
- Lead 360-marketing activity including ATL/BTL activities
- Controlling budgets and ensure brand performance across all campaigns activities
BRAND CAMPAIGN EXECUTIONS:
- Digital Action Plans: Monitor the ongoing brand presence on social media including driving on Facebook, Zalo, email marketing, website contents-always-on; TVCs, SEM, Youtube, Influencers and other digital platforms
- Events & Activations: Lead, manage and implement the events; producing POSM, materials, and handle the communications for events to recruit the guests; evaluate event result
- Communications & Public Relation: Be responsible for managing developing public relation's documents, content directions for PR Article in comply with key messages and objectives
- Internal: Co-working with different functions (Business Development, Insurance, Finance, Operational Department) for on-going projects and tracking ROI
Directly report to Brand Manager
Managing 360 degree Marketing campaigns for building image of the brand
(Hy Vong Cancer Care Centre, FV Hospital & other key specialties)
BRAND MANAGEMENT
- Analyze industry, competition and market trends
- Working closely with Brand Manager to propose marketing plans, suggest practical ideas
- Coordinating with agencies to run the long-term, short-term plan for key specialties in keep of consistency to the brand guidelines
- Lead 360-marketing activity including ATL/BTL activities
- Controlling budgets and ensure brand performance across all campaigns activities
BRAND CAMPAIGN EXECUTIONS:
- Digital Action Plans: Monitor the ongoing brand presence on social media including driving on Facebook, Zalo, email marketing, website contents-always-on; TVCs, SEM, Youtube, Influencers and other digital platforms
- Events & Activations: Lead, manage and implement the events; producing POSM, materials, and handle the communications for events to recruit the guests; evaluate event result
- Communications & Public Relation: Be responsible for managing developing public relation's documents, content directions for PR Article in comply with key messages and objectives
- Internal: Co-working with different functions (Business Development, Insurance, Finance, Operational Department) for on-going projects and tracking ROI
Từ 2019 đến 2020: Nhân viên/ Có kinh nghiệm tại FV HOSPITAL
Brand & Communications Assistant
Directly report to Brand Manager Managing 360 degree Marketing campaigns for building image of the
brand
(Hy Vong Cancer Care Centre, FV Hospital & other key specialties)
BRAND MANAGEMENT
- Analyze industry, competition and market trends
- Working closely with Brand Manager to propose marketing plans,
suggest practical ideas
- Coordinating with agencies to run the long-term, short-term plan for key specialties in keep of consistency to the brand guidelines
- Lead 360-marketing activity including ATL/BTL activities
- Controlling budgets and ensure brand performance across all campaigns activities
BRAND CAMPAIGN EXECUTIONS:
- Digital Action Plans: Monitor the ongoing brand presence on social media including driving on Facebook, Zalo, email marketing, website contentsalways-on; TVCs, SEM, Youtube, Influencers and other digital platforms
- Events & Activations: Lead, manage and implement the events; producing
POSM, materials, and handle the communications for events to recruit the guests; evaluate event result
- Communications & Public Relation: Be responsible for managing
developing public relation's documents, content directions for PR Article in comply with key messages and objectives
- Internal: Co-working with different functions (Business Development,
Insurance, Finance, Operational Department) for on-going projects and
tracking ROI
Directly report to Brand Manager Managing 360 degree Marketing campaigns for building image of the
brand
(Hy Vong Cancer Care Centre, FV Hospital & other key specialties)
BRAND MANAGEMENT
- Analyze industry, competition and market trends
- Working closely with Brand Manager to propose marketing plans,
suggest practical ideas
- Coordinating with agencies to run the long-term, short-term plan for key specialties in keep of consistency to the brand guidelines
- Lead 360-marketing activity including ATL/BTL activities
- Controlling budgets and ensure brand performance across all campaigns activities
BRAND CAMPAIGN EXECUTIONS:
- Digital Action Plans: Monitor the ongoing brand presence on social media including driving on Facebook, Zalo, email marketing, website contentsalways-on; TVCs, SEM, Youtube, Influencers and other digital platforms
- Events & Activations: Lead, manage and implement the events; producing
POSM, materials, and handle the communications for events to recruit the guests; evaluate event result
- Communications & Public Relation: Be responsible for managing
developing public relation's documents, content directions for PR Article in comply with key messages and objectives
- Internal: Co-working with different functions (Business Development,
Insurance, Finance, Operational Department) for on-going projects and
tracking ROI
Từ 2018 đến 2019: Nhân viên/ Có kinh nghiệm tại CHI COMMUNICATION AGENCY
PR Account Executive
- Assist the team to develop strategies for PR plans for clients.
- Monitoring the processes of implementing various types of Marcom &
PR duties, including client servicing, media relations, press materials
development, events management
- Assist on day-to-day tasks for client requirement and project
management
- Ensuring these processes are done and launched timely and efficiently
- Co-working with mainstream newspaper, magazine, TV reporters to
maximize efficient communications
- Following up and evaluating each program/campaign for reporting and key learnings
- Assist the team to develop strategies for PR plans for clients.
- Monitoring the processes of implementing various types of Marcom &
PR duties, including client servicing, media relations, press materials
development, events management
- Assist on day-to-day tasks for client requirement and project
management
- Ensuring these processes are done and launched timely and efficiently
- Co-working with mainstream newspaper, magazine, TV reporters to
maximize efficient communications
- Following up and evaluating each program/campaign for reporting and key learnings
Kỹ năng
- Project Management
- Digital Marketing
- Organizing Skills
- Presentation Skills
- Time Management
- Leader Skills
- Digital Marketing
- Organizing Skills
- Presentation Skills
- Time Management
- Leader Skills
Ngoại ngữ
- Tiếng Anh (Trung cấp)
Học vấn bằng cấp
- Cử nhân từ 2013 - 2017 tại Trường Đại học Tài chính - Marketing (ngành học: Khác)
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