Ngành nghề
Nơi làm việc
Đinh Lê Thúy Vy
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2019 đến 2020: Quản lý tại FE Credi
Formulate and develop a digital and social marketing strategies, including SEO/SEM, social, content, community management, etc.
- Planning, implementing and overseeing all marketing and advertising campaigns
- Cooperate with sales and product development teams to align objectives
- Growing and developing the in-house digital marketing team
- Building a network of reliable external agencies and marketing professionals
- Contributing to new business development initiatives
- Improvement of funnel conversion rate
- Achievement:
- Planning, implementing and overseeing all marketing and advertising campaigns
- Cooperate with sales and product development teams to align objectives
- Growing and developing the in-house digital marketing team
- Building a network of reliable external agencies and marketing professionals
- Contributing to new business development initiatives
- Improvement of funnel conversion rate
- Achievement:
Từ 2018 đến 2019: Trưởng phòng/ Quản lý cấp trung tại FAHASA Corporation
Develop and execute a compelling retail marketing strategy
- Development, management and execution of key trading plans and new concepts Have a strong track record in driving sustainable sales and profit through the full marketing mix.
- Be able to champion retail best practice support across all elements of the retail offer - be a
quality all-rounder capable of developing operationally sound marketing activity.
- Develop offer extensions or concept innovations across the company portfolio.
- Identification of relevant consumer trends and insights to support business growth.
- Management, development and execution of digital marketing for the consumer across web, search, social, CRM and affiliate channels.
- Develop a clear targeting strategy
- Work with data partners to develop insight to drive a more granular understanding of our portfolio and their role in their markets
- Development, management and execution of key trading plans and new concepts Have a strong track record in driving sustainable sales and profit through the full marketing mix.
- Be able to champion retail best practice support across all elements of the retail offer - be a
quality all-rounder capable of developing operationally sound marketing activity.
- Develop offer extensions or concept innovations across the company portfolio.
- Identification of relevant consumer trends and insights to support business growth.
- Management, development and execution of digital marketing for the consumer across web, search, social, CRM and affiliate channels.
- Develop a clear targeting strategy
- Work with data partners to develop insight to drive a more granular understanding of our portfolio and their role in their markets
Từ 2018 đến 2018: Quản lý tại Samsung VietNam
Drive the digital strategy development alongside the team lead
o Accelerate digital activation – i.e. leverage defined innovation pillars to propel towards the next phase of growth for digital marketing
o Develop quarterly plans to deliver Market share growth agenda
- Implement best-in-class digital and data-driven marketing strategy for Smartphone’s,
covering social and digital channels & platforms
o Design and manage regional Flagship and Mid-Tier campaigns from brief to final
implementation stage
o Campaign remit includes social media, CRM, website content / Samsung.com
o Elevate digital analytics benchmarks and key performance indicators
- Drive increased value from our marketing agency partners - work closely with creative and media teams to develop innovative & cutting-edge campaigns
- Collaborate with various marketing teams globally and in-country to drive best practice digital and social media campaign planning
- Manage effective communication between local markets (8 countries) and RHQ / HQ to
ensure issues are quickly resolved and timely sharing of best practices across the region
- Identify areas of process efficiency and improvement in marketing programs and
campaigns across Southeast Asia and Oceania region Partner with teams to advocate digital excellence and talent development and integrate digital insights / trends into a holistic approach
- Build strong relationships with digital channel partners (e.g. Google, Facebook and other
leading digital media partners) to drive innovative marketing strategies
o Accelerate digital activation – i.e. leverage defined innovation pillars to propel towards the next phase of growth for digital marketing
o Develop quarterly plans to deliver Market share growth agenda
- Implement best-in-class digital and data-driven marketing strategy for Smartphone’s,
covering social and digital channels & platforms
o Design and manage regional Flagship and Mid-Tier campaigns from brief to final
implementation stage
o Campaign remit includes social media, CRM, website content / Samsung.com
o Elevate digital analytics benchmarks and key performance indicators
- Drive increased value from our marketing agency partners - work closely with creative and media teams to develop innovative & cutting-edge campaigns
- Collaborate with various marketing teams globally and in-country to drive best practice digital and social media campaign planning
- Manage effective communication between local markets (8 countries) and RHQ / HQ to
ensure issues are quickly resolved and timely sharing of best practices across the region
- Identify areas of process efficiency and improvement in marketing programs and
campaigns across Southeast Asia and Oceania region Partner with teams to advocate digital excellence and talent development and integrate digital insights / trends into a holistic approach
- Build strong relationships with digital channel partners (e.g. Google, Facebook and other
leading digital media partners) to drive innovative marketing strategies
Từ 2015 đến 2018: Quản lý tại Sendo Company
Strategy and planning: create advertising strategy, decide on vendors, budget allocation, forecast and scenario planning.
- Plan all digital marketing, including SEO/ SEM, marketing database, email, social media
and display advertising campaigns.
- Brainstorm and contribute to brand orientation as well as other activities of the company.
- Manage the Measurement tool and ensure data accuracy and flowthrough between
platforms, attribution tool, analytics tool, and internal database.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
- Develop clear strategies and action plans with Salesforce marketing cloud for web/ wap/
app push notification performance and email strategies by planning engagement and sales
forecasts.
- Hold weekly and monthly events to attract more engagement from users.
- Collaborate with agencies and other vendor partners.
- Lead, manage and develop a team with 10 members with day-to-day tasks to ensure work is
completed on time.
- Identify trends and insights, and optimize spending and performance based on the insights.
- Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs).
- Plan all digital marketing, including SEO/ SEM, marketing database, email, social media
and display advertising campaigns.
- Brainstorm and contribute to brand orientation as well as other activities of the company.
- Manage the Measurement tool and ensure data accuracy and flowthrough between
platforms, attribution tool, analytics tool, and internal database.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
- Develop clear strategies and action plans with Salesforce marketing cloud for web/ wap/
app push notification performance and email strategies by planning engagement and sales
forecasts.
- Hold weekly and monthly events to attract more engagement from users.
- Collaborate with agencies and other vendor partners.
- Lead, manage and develop a team with 10 members with day-to-day tasks to ensure work is
completed on time.
- Identify trends and insights, and optimize spending and performance based on the insights.
- Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs).
Kỹ năng
- Computer skills: MS Word, Excel, Power Point and Outlook; Mind Map.
- Teamwork Skills
- Communication Skills
- Leadership Skills
- Teamwork Skills
- Communication Skills
- Leadership Skills
Ngoại ngữ
- Tiếng Anh (Trung cấp)
Học vấn bằng cấp
Chưa cập nhật
Mục tiêu nghề nghiệp
- Being a CMO in a multinational corporation within 5 years. And then, I will strive to become an excellent marketing expert in Asia