Ngành nghề
Nơi làm việc
Đỗ Thị Lan Hương
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2017 đến 2020: Trưởng nhóm / ban tại Golden Gate Restaurant Group
ASSISTANT BRAND MANAGER (ASHIMA - 5 stores, HUTONG-10stores,THE COFFEE INN2stores)
Responsibilities:
• Branding:
+ Manage brand Social Media
+ Follow brand guideline to ensure Brand identity (check store/ POSM/Menu/ Customer Order
menu...)
+ Execute branding campaign (budget 50 mil to 2 bil)
+ Join R&D processings
+ Consultant for marketing strategies
+ Make Marketing plan
+ Control marketing budget/funds
+ Market Data Analysis
+ Agency management
• Trading:
+ Push sale for low sale store
+ Promote new product
+ Manage Promotions
• Customer services:
+ Customer Journey
+ Solve customer feedbacks
Responsibilities:
• Branding:
+ Manage brand Social Media
+ Follow brand guideline to ensure Brand identity (check store/ POSM/Menu/ Customer Order
menu...)
+ Execute branding campaign (budget 50 mil to 2 bil)
+ Join R&D processings
+ Consultant for marketing strategies
+ Make Marketing plan
+ Control marketing budget/funds
+ Market Data Analysis
+ Agency management
• Trading:
+ Push sale for low sale store
+ Promote new product
+ Manage Promotions
• Customer services:
+ Customer Journey
+ Solve customer feedbacks
Từ 2020 đến hiện nay: Trưởng nhóm / ban tại SBO Việt Nam
BRAND MANAGER (Le Monde Steak- 13 stores, YAKIMONO - 6 stores)
Responsibilities:
• Develop MKT plan and financial analyses
• Control marketing Budgets/funds
• Co operate with other department to meet business target
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight
development
• Join R&D process
• Customer Journey
• Brief and train in-house team
Responsibilities:
• Develop MKT plan and financial analyses
• Control marketing Budgets/funds
• Co operate with other department to meet business target
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight
development
• Join R&D process
• Customer Journey
• Brief and train in-house team
Kỹ năng
- Team-work
- Branding
- Data Analysis
- Management
- Branding
- Data Analysis
- Management
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