Ngành nghề
Nơi làm việc
Đỗ Thị Ngọc Anh
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2020 đến hiện nay: Nhân viên/ Có kinh nghiệm tại Datamart Solutions Pte Ltd (Regional Marketing Executive)
KEY VALUE: Develop project management skills by operating marketing activities to approach online sellers (Lazada, Shopee, Sendo, Tiki, and other platforms) in 06 SEA countries (Vietnam, Philippines, Singapore, Indonesia, Thailand, Malaysia).
- Take responsibility for planning and supporting the execution of the company's online marketing campaigns in 06 countries (Google Ads, Facebook Ads, Youtube Ads, email marketing, blogs, others.)
- Understand the concerns of E-commerce sellers to bring a growth solution that can boost their online sales.
- Manage the company’s website with landing pages for 06 countries, in different languages, visuals, and contents. Be responsible to optimize website display on and off-page.
- Build a network with freelance designers, monitoring and preparing all creative ads (images, video, GIF, web design).
- Have a marketing mindset in general to recommend appropriate contents, create and collaborate with content developers to ensure each advertising campaign be successful.
- Perform other tasks requested by the Head of Department.
- Experience with graphic design software such as Photoshop and Illustrator (AI). Be proficient to use WordPress to administer the company website.
- Take responsibility for planning and supporting the execution of the company's online marketing campaigns in 06 countries (Google Ads, Facebook Ads, Youtube Ads, email marketing, blogs, others.)
- Understand the concerns of E-commerce sellers to bring a growth solution that can boost their online sales.
- Manage the company’s website with landing pages for 06 countries, in different languages, visuals, and contents. Be responsible to optimize website display on and off-page.
- Build a network with freelance designers, monitoring and preparing all creative ads (images, video, GIF, web design).
- Have a marketing mindset in general to recommend appropriate contents, create and collaborate with content developers to ensure each advertising campaign be successful.
- Perform other tasks requested by the Head of Department.
- Experience with graphic design software such as Photoshop and Illustrator (AI). Be proficient to use WordPress to administer the company website.
Từ 2018 đến 2020: Nhân viên/ Có kinh nghiệm tại Freelance (Social Media Marketing)
KEY VALUE: Acquire the skills of Creative Content, Online Marketing Strategy & Facebook Ads by managing up to more 10+ fanpages (projects) with diversified industries across Vietnam.
Industry: Restaurant & Cafe, Furniture, Cosmetics, Fashion, Club, Play Center, Motorcycle Manufacturer Startup, Car Rental, Social Community Pages, and so on.
Tasks: Social Media Planning, Copywriter, FB Ads.
- Understand business goals, branding, message guidlines to write creative product description as brand voice.
- Deliver marketing plan and present ideas to clients.
- Understand audience needs and concerns to bring out comprehensive copy.
- Proofread all projects to control the consistency and accuracy before launching.
- Monitor KPIs and revise client & internal feedback.
- Handle 3 to 4 projects at the same time.
- Strong team-work with 4 members.
- Run and monitor Facebook Ads result.
- Fluent in English & Vietnamese writing.
- Intermediate skills in Photoshop, AI.
Industry: Restaurant & Cafe, Furniture, Cosmetics, Fashion, Club, Play Center, Motorcycle Manufacturer Startup, Car Rental, Social Community Pages, and so on.
Tasks: Social Media Planning, Copywriter, FB Ads.
- Understand business goals, branding, message guidlines to write creative product description as brand voice.
- Deliver marketing plan and present ideas to clients.
- Understand audience needs and concerns to bring out comprehensive copy.
- Proofread all projects to control the consistency and accuracy before launching.
- Monitor KPIs and revise client & internal feedback.
- Handle 3 to 4 projects at the same time.
- Strong team-work with 4 members.
- Run and monitor Facebook Ads result.
- Fluent in English & Vietnamese writing.
- Intermediate skills in Photoshop, AI.
Từ 2017 đến 2019: Nhân viên/ Có kinh nghiệm tại Buzzmetrics Social Listening (Social Media Analyst)
KEY VALUE: Enhance the capabilities of Market Research & Analyst, along with having the opportunity to establish Customer Service with clients from big brands.
Key Clients: Beer & Beverage (Budweiser, Pepsi, URC, RedBull, etc.), Water Purifier (Karofi).
• Research & Analysis (60%)
- Manage the total process of social listening (Market & Brand understand, Briefing receiving, Project Set up, Research designing, Report Conducting, Data Analyzing and Result Monitoring).
- Identify keywords, create queries, collect and optimise data in Social Listening Tool.
- Set up Scoring Guideline to train the Content Analyst team (up to 10 members) that ensure the accurancy of output data.
- Mornitor Brand & Campaign Performance by weekly, monthly with insightful reports of findings, to be real time for Crisis Alert, and provide actionable recommendations for clients.
- Conduct Ad-hoc and U&A reports about beverage, beer, skin care, medicine, fashion, etc. category.
- Be proficient in using Powerpoint, Excel and Social Listening tool (Socialheat).
- Improve time-management to handle 3 projects at the same time.
- Have good eyes on template design which is a plus for visualizing data & report.
• Customer Service (40%)
- Receive Cient's request, provide solution, data suport and offer consultancy.
- Collaborate with other departments to provide complete solutions for client.
Key Clients: Beer & Beverage (Budweiser, Pepsi, URC, RedBull, etc.), Water Purifier (Karofi).
• Research & Analysis (60%)
- Manage the total process of social listening (Market & Brand understand, Briefing receiving, Project Set up, Research designing, Report Conducting, Data Analyzing and Result Monitoring).
- Identify keywords, create queries, collect and optimise data in Social Listening Tool.
- Set up Scoring Guideline to train the Content Analyst team (up to 10 members) that ensure the accurancy of output data.
- Mornitor Brand & Campaign Performance by weekly, monthly with insightful reports of findings, to be real time for Crisis Alert, and provide actionable recommendations for clients.
- Conduct Ad-hoc and U&A reports about beverage, beer, skin care, medicine, fashion, etc. category.
- Be proficient in using Powerpoint, Excel and Social Listening tool (Socialheat).
- Improve time-management to handle 3 projects at the same time.
- Have good eyes on template design which is a plus for visualizing data & report.
• Customer Service (40%)
- Receive Cient's request, provide solution, data suport and offer consultancy.
- Collaborate with other departments to provide complete solutions for client.
Từ 2015 đến 2017: Nhân viên/ Có kinh nghiệm tại Nam Viet Furniture, Da Nang (Sales Executive)
- Explore and earn knowledge in Furniture Industry.
- Understand the needs of customer to consult and provide interior design solution.
- Product selling with negotiation.
- Understand the needs of customer to consult and provide interior design solution.
- Product selling with negotiation.
Kỹ năng
- Project management
- Social Media Research & Data Analysis
- Numerical analysis
- Strategic Planning
- Strong attention to detail
- Networking & coordination ability
- Both teamwork & individual work
- Copywriter
- Facebook Ads
- Familiar working with Microsoft Office Applications & G-Suite Applications
- Basic Skills with WordPress, Photoshop, AI
- Fluent reading and writing in English and Vietnamese
- Social Media Research & Data Analysis
- Numerical analysis
- Strategic Planning
- Strong attention to detail
- Networking & coordination ability
- Both teamwork & individual work
- Copywriter
- Facebook Ads
- Familiar working with Microsoft Office Applications & G-Suite Applications
- Basic Skills with WordPress, Photoshop, AI
- Fluent reading and writing in English and Vietnamese
Ngoại ngữ
- Tiếng Anh (Cao cấp)
Học vấn bằng cấp
- Bachelor of Business Administration từ 2011 - 2015 tại FPT (ngành học: Khác)
Best graduate student
(The FPT University 2015 Valedictorian)
(The FPT University 2015 Valedictorian)
Mục tiêu nghề nghiệp
With 5+ years of experience in varied positions: Sales, Social Media Analyst, Social Media Marketing and the most recently, Regional Marketing Executive, I am looking for a job where my wide knowledge and marketing skills can be leveraged to contribute the healthy stable profit on the advertising channels.