Ngành nghề
Nơi làm việc
Lê Minh Thu
Thông tin nghề nghiệp
12
Đại học
Nhân viên/ Có kinh nghiệm
Tp Hồ Chí Minh
Kinh nghiệm làm việc
Từ 2008 đến 2009: Khác tại Publik Communications Company in HCMC (1 year)
Director’s Assistant (full time job)
1. Providing administrative assistance to the Managing Director in the development and
implementation of the public relations campaigns.
- Working closely to clients to get information and their requirements.
- Making quotation for clients’ projects.
- Making draft PR plan and strategy.
- Working with the media to successfully run press releases and articles.
- Building and maintaining good relationship with media community including key persons with high
position as well as junior journalists, reporters.
- Translation and interpretation duties.
2. Assisting the Managing Director in the coordination of events, functions.
- Making draft plan and quotation for clients’ events under the supervision of the Managing Director.
- Looking for good new suppliers and maintaining good relationship with current suppliers.
- Working with designers and printing companies to product invitation cards and other event related
printing materials such as poster, banner, leaflet, flier...
- Timely and accurately payment for suppliers.
- Working with media buyers to ensure the media campaigns run as schedule.
- Collecting issued ads in printed publications, recording TVC on television stations and timely
sending tear sheets to customers.
- Timely and accurately payment for media buyers.
3. Assisting the Managing Director in the coordination of musical performance and television
programs.
- Providing administrative assistance to the TV programmers as assigned by Managing Director.
- Responsible for general set-up and management of events as well as collection and analysis of data
and event – contracts
- Prepared social activities around environmental issues to enhance Businessman interest in this October
- Be the first contact person to liaison with customers, businesses, and community groups
1. Providing administrative assistance to the Managing Director in the development and
implementation of the public relations campaigns.
- Working closely to clients to get information and their requirements.
- Making quotation for clients’ projects.
- Making draft PR plan and strategy.
- Working with the media to successfully run press releases and articles.
- Building and maintaining good relationship with media community including key persons with high
position as well as junior journalists, reporters.
- Translation and interpretation duties.
2. Assisting the Managing Director in the coordination of events, functions.
- Making draft plan and quotation for clients’ events under the supervision of the Managing Director.
- Looking for good new suppliers and maintaining good relationship with current suppliers.
- Working with designers and printing companies to product invitation cards and other event related
printing materials such as poster, banner, leaflet, flier...
- Timely and accurately payment for suppliers.
- Working with media buyers to ensure the media campaigns run as schedule.
- Collecting issued ads in printed publications, recording TVC on television stations and timely
sending tear sheets to customers.
- Timely and accurately payment for media buyers.
3. Assisting the Managing Director in the coordination of musical performance and television
programs.
- Providing administrative assistance to the TV programmers as assigned by Managing Director.
- Responsible for general set-up and management of events as well as collection and analysis of data
and event – contracts
- Prepared social activities around environmental issues to enhance Businessman interest in this October
- Be the first contact person to liaison with customers, businesses, and community groups
Từ 2009 đến 2010: Khác tại Square Group (1,5 year)
Event – Account Executive
11th January, 2005, Square was established and those four friends became the four founders of Square,
started their business with Event Management. The services were dramatically increased from Event to
Activation and Show Management. The amount of employees increased quickly from 4 in 2005 to nearly 50
in late 2010. Square has been affirming an increasing brand in the market and building up a position with
totally different class.
As part of Square Direct Communication Group, Square contributes to the list of BTL services of the Group
with:
• Special event
• Activation
• Show management
- Looking for good new suppliers and maintaining good relationship with current suppliers.
- Working with suppliers to ensure cost efficient events and functions
- Working with media buyers to ensure the media campaigns run as schedule.
- Working with suppliers to ensure cost efficient events and functions.
- Handle existing and potential customers database
- Co-ordinate on regularly marketing and PR campaign country wide;
- Manage marketing administration and monitor marketing events
- Cooperate with vendors/partners to plan and implement joint marketing campaigns
- To be involved in the planning and implementation events
- Be a contact for any inquiries from perspective customers, visitors
- Working with the media to successfully run press releases and articles
11th January, 2005, Square was established and those four friends became the four founders of Square,
started their business with Event Management. The services were dramatically increased from Event to
Activation and Show Management. The amount of employees increased quickly from 4 in 2005 to nearly 50
in late 2010. Square has been affirming an increasing brand in the market and building up a position with
totally different class.
As part of Square Direct Communication Group, Square contributes to the list of BTL services of the Group
with:
• Special event
• Activation
• Show management
- Looking for good new suppliers and maintaining good relationship with current suppliers.
- Working with suppliers to ensure cost efficient events and functions
- Working with media buyers to ensure the media campaigns run as schedule.
- Working with suppliers to ensure cost efficient events and functions.
- Handle existing and potential customers database
- Co-ordinate on regularly marketing and PR campaign country wide;
- Manage marketing administration and monitor marketing events
- Cooperate with vendors/partners to plan and implement joint marketing campaigns
- To be involved in the planning and implementation events
- Be a contact for any inquiries from perspective customers, visitors
- Working with the media to successfully run press releases and articles
Từ 2011 đến 2012: Khác tại Mekong Media Company (1,5 year)
Feb 2011 – April 2012
Account Manager
Over 6 years of success and failure in the digital business, we gain a indepth experience in the industry. Our
extensive expertise and understanding as well as strong network in Asia accelerates our regional business
expansion.
A SUITE OF INVESTMENT AND SUPPORT
Together our comprehensive family of companies and offerings address the fast changing digital world face
today, we deliver the investment and support that drive young digital business forward. We provide a keen
support for raising fund in subsequent rounds, hiring talents who are ideal for the team, developing
partnership with international experts that seed the entrepreneurs to accelerate growth steadily from the
early stage. When our entrepreneurs succeed, we succeed, and we believe strong partnerships are critical to
make this happen.
- Work with client, general creative concept for thematic and promotional PR campaigns base on
market researches.
- Research the market & competitors to develop effective solutions for clients creatively
- Strategic development and implementation of marketing campaigns across all channels and
disciplines.
- Day to day management and coordination of the account team.
- Build strong relationship with key client teams
- Manage relationships across agency and client networks.
- Handle budgets and manage campaign costs
- Arrange and chair meetings and report writing
- Manage, develop and supervise to execute detailed content of PR campaigns
- Handle existing and potential customers database
- Cooperate with vendors/partners to plan and implement joint marketing campaigns
- Planning and implementation events
Client: Vfresh, Liveshow Siublack, Phat Dat, Khang Linh, Oceanami, Mobiphone, MPE….
Account Manager
Over 6 years of success and failure in the digital business, we gain a indepth experience in the industry. Our
extensive expertise and understanding as well as strong network in Asia accelerates our regional business
expansion.
A SUITE OF INVESTMENT AND SUPPORT
Together our comprehensive family of companies and offerings address the fast changing digital world face
today, we deliver the investment and support that drive young digital business forward. We provide a keen
support for raising fund in subsequent rounds, hiring talents who are ideal for the team, developing
partnership with international experts that seed the entrepreneurs to accelerate growth steadily from the
early stage. When our entrepreneurs succeed, we succeed, and we believe strong partnerships are critical to
make this happen.
- Work with client, general creative concept for thematic and promotional PR campaigns base on
market researches.
- Research the market & competitors to develop effective solutions for clients creatively
- Strategic development and implementation of marketing campaigns across all channels and
disciplines.
- Day to day management and coordination of the account team.
- Build strong relationship with key client teams
- Manage relationships across agency and client networks.
- Handle budgets and manage campaign costs
- Arrange and chair meetings and report writing
- Manage, develop and supervise to execute detailed content of PR campaigns
- Handle existing and potential customers database
- Cooperate with vendors/partners to plan and implement joint marketing campaigns
- Planning and implementation events
Client: Vfresh, Liveshow Siublack, Phat Dat, Khang Linh, Oceanami, Mobiphone, MPE….
Từ 2012 đến 2013: Giám đốc/ Quản lý cấp cao tại Herbalife Viet Nam Company (1 year)
Marketing Executive
We are a global nutrition company that has helped people pursue a healthy, active life since 1980.
Our nutrition, weight-management andpersonal care products are available exclusively through dedicated
independent Members in more than 90 countries.We support the Herbalife Family Foundation (HFF) and its
Casa Herbalife program to help bring good nutrition to children in need. We also sponsor world-class
athletes, teams and events around the globe, including the LA Galaxy and FC Barcelona soccer clubs, as well
as champions in more than 15 other sports.Our Mission is to change people’s lives by providing the
best business opportunity in direct selling and the best nutrition and weight-management products in the
world.
- Sourcing vendors, agency to implement product launching via external and internal media.
- Be responsible for external & internal communication, update and monitor information via
traditional & digital media channels as well like: print, television, internet, mobile phone, social
networks…
- Support for sale team & developer team to improve the quality of the products.
- Build/write all marketing products.
- Coordinate with designer to manage the production of marketing materials, including brochure
leaflets, posters, flyers, and DVD
- Co-ordinate with sales department to facilitate marketing functions (brochure production,
newsletters and trade appearances)
- Organize and attend international trade shows (if request)
- Set up and coordinate meetings and conferences.
- Develop the existing social networks to present brand name
- Compile weekly reports and support Marketing Manager in the achievement of the annual
operating plan
- Coordinate the deployment of marketing initiatives, according to Marketing Calendar.
- Assist in the development of work by local advertising & promotional agencies.
- Recommend & coordinate the execution of market research.
We are a global nutrition company that has helped people pursue a healthy, active life since 1980.
Our nutrition, weight-management andpersonal care products are available exclusively through dedicated
independent Members in more than 90 countries.We support the Herbalife Family Foundation (HFF) and its
Casa Herbalife program to help bring good nutrition to children in need. We also sponsor world-class
athletes, teams and events around the globe, including the LA Galaxy and FC Barcelona soccer clubs, as well
as champions in more than 15 other sports.Our Mission is to change people’s lives by providing the
best business opportunity in direct selling and the best nutrition and weight-management products in the
world.
- Sourcing vendors, agency to implement product launching via external and internal media.
- Be responsible for external & internal communication, update and monitor information via
traditional & digital media channels as well like: print, television, internet, mobile phone, social
networks…
- Support for sale team & developer team to improve the quality of the products.
- Build/write all marketing products.
- Coordinate with designer to manage the production of marketing materials, including brochure
leaflets, posters, flyers, and DVD
- Co-ordinate with sales department to facilitate marketing functions (brochure production,
newsletters and trade appearances)
- Organize and attend international trade shows (if request)
- Set up and coordinate meetings and conferences.
- Develop the existing social networks to present brand name
- Compile weekly reports and support Marketing Manager in the achievement of the annual
operating plan
- Coordinate the deployment of marketing initiatives, according to Marketing Calendar.
- Assist in the development of work by local advertising & promotional agencies.
- Recommend & coordinate the execution of market research.
Từ 2013 đến 2014: Giám đốc/ Quản lý cấp cao tại Senior Marketing Executive for Fashion Groups (Robins ,F&F,M&S and Supersports)
Achievement in 2017: Open 4 Supersports in Vietnam in 1 Year
Open 2 Robins deparment store in VN
Open 2 M&S stores, 1 F&F in VN
- Planning and executive event and activities to open 8 Supersports Stores, 2 Sanrio Stores, 1 M&S
Vincom B, 2 Robins Department stores HN and HCM,
- Responsible for the execution of marketing campaigns, from finding suppliers/ organizers, pitching,
working with internal and external parties to develop a detailed execution plan, overseeing the
execution, and creating campaign report
- Responsible for the execution of marketing campaigns, from finding suppliers/ organizers, pitching,
working with internal and external parties to develop a detailed execution plan, overseeing the
execution, and creating campaign report
- Corporate with Principles and Brand team, Operation team and data team to control Marketing
visual, GWP reports and set up scheme to POS with stores
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
- Preparing online and print marketing campaigns.
Open 2 Robins deparment store in VN
Open 2 M&S stores, 1 F&F in VN
- Planning and executive event and activities to open 8 Supersports Stores, 2 Sanrio Stores, 1 M&S
Vincom B, 2 Robins Department stores HN and HCM,
- Responsible for the execution of marketing campaigns, from finding suppliers/ organizers, pitching,
working with internal and external parties to develop a detailed execution plan, overseeing the
execution, and creating campaign report
- Responsible for the execution of marketing campaigns, from finding suppliers/ organizers, pitching,
working with internal and external parties to develop a detailed execution plan, overseeing the
execution, and creating campaign report
- Corporate with Principles and Brand team, Operation team and data team to control Marketing
visual, GWP reports and set up scheme to POS with stores
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
- Preparing online and print marketing campaigns.
Từ 2016 đến 2017: Giám đốc/ Quản lý cấp cao tại Supersports
CRC Sports is the number one sports retailer and distributor in Thailand and a part of Central Group of
Companies, one of the largest retail conglomerates in Thailand. CRC Sports currently operates a total of 18
retail stores across Vietnam, including 13 Supersports stores, 13 Crocs stores and 8 New Balance stores.
Achievement: open 17 Supersports in Vietnam in 1,5 Year
Marketing:
Advertising/Event & Activities/ VM Stores
- Plan, create and propose Visual and scheme promotion monthly for SSP and Mono brands for all
stores to increase sale in store or new products or liquidate aging stocks.
- Work closely with team and Agency to executive event and activities onsite and online: Above The
Line, Below The Line, Events Sponsorship, Product Seeding, Outdoor Advertising, Social Media and
Instore Promotions.
- Identify marketing opportunities and maximize brand exposure.
- Create Membership card and loyalty customer
- Corporate with Principles and Brand team, Operation team and data team to control Marketing
visual, GWP reports and set up scheme to POS in stores
- Plan and executive MKT plan the opening of 2 department stores (over 10,000 sq.m. each) of the
associated companies, including the launching event and media overage
- Plan and executive MKT plan the brand to organize over 10 sales event with the sales exceeds
1.000.000.000d and 3 sales events with the sales exceeds 2.000.000.000d
- Negotiate production costs / service fees with key suppliers resulting in a 15% decrease in
marketing expense and catch up the deadline
- Negotiate with key landlords to get in-mall media space for the brand. These include prime
shopping areas such as Vincom Center Dong Khoi, Vincom Royal City, etc…
- Planning marketing scheme event and activities for brands base on Marketing budget per year
Licensing:
- Responsible for license for promotions and advertising in store or event, activities outside or on
street
In Store
- Work closely with stores to discuss and improve Monthly promotion, VM instores …. to increase
sale
- Ensure all POP images and visuals are correct guideline and schedule set up in all stores on time
- Training staff to understand products and can give the good products and benefit to customers
Events/ Sponsorship
- Identify relevant key events to propose on both sponsorship or tie up in order to garner for
maximum exposure.
- Identify key influencer, and to propose, not limiting to product seeding
- Sponsorship of key sport events to increase brand exposure including, Song Hong Half Marathon,
The Spring Race, Saigon Cyclo Challenge, Prisma the Night Run. Working with the organizer to
maximize brand visibility by incorporating brand’s logo and setting up the booth for the brand in the
event
Joint Promotion
- Work closely with some partner have a same target customers to identify and propose joint
promotion with malls, banks or magazines or other avenues to gain maximum exposure for the
Brand.
Retail Management
- Leverage on the expansion of distributor store.
- Establish a solid communication with distributors to optimize training, visual merchandising,
branding, marketing, business intelligence.
- Understand the Brand Principal’s expectations (merchandising, branding, and customer services)
and adapt them to Vietnam market while complying with the international guidelines frame work.
- Work closely with stores to ensure sales target is achieved.
Từ 2017 đến 2018: Giám đốc/ Quản lý cấp cao tại Home and Fashion Group
July 2017 – Aug 2018
Achievement: open 20 Lookkool stores from Sep 2017 and target 60 stores in 2018.
Lookkool franchise to Thai Lan in Jan 2018 and open 2 stores and more in 2018
in Thai Lan and others countries.
Get the CEO Award Innovation Prize in Annual Management Meeting 2018
Marketing:
New brands and Private Label (Lookkool, KUBO ,and Homemart)
- Develop the name and design logo for new brands
- Develop and design brand logo and product guideline: VM and décor in store, uniform, shopping
bag, member card, label, product tag, Store signage, wobblers, hanging banners, label, Prices tag…
- Strategy, Planning & budgeting: Define overall marketing strategy (online as well as offline) and
plan, Marketing budget, Brand strategy, Positioning
Advertising/Event & Activities/ Store Naviagtion/POP/Signade
- Plan, create and propose Visual and scheme promotion monthly for SSP and Mono brands for all
stores to increase sale in store or new products or liquidate aging stocks.
- Work closely with team and Agency to executive event and activities onsite and online: Above The Line, Below The Line, Events Sponsorship, Product Seeding, Outdoor Advertising, Social Media and
Instore Promotions.
- Identify marketing opportunities and maximize brand exposure.
- Create Membership card and loyalty customer
- Corporate with Buyers and Operation team to control Marketing visual, GWP reports and set up scheme to POS in stores
- Planning marketing scheme event and activities for brands base on Marketing budget per year
Licensing:
- Responsible for license for promotions and advertising in store or event, activities outside or on street In Store
- Work closely with stores to discuss and improve Monthly promotion, VM instores …. to increase sale
- Ensure all POP images and visuals are correct guideline and schedule set up in all stores on time
- Training staff to understand products and can give the good products and benefit to customers Partnership
- Work closely with some partner have a same target customers to identify and propose joint promotion with malls, banks or magazines or other avenues to gain maximum exposure for the Brand.
Achievement: open 20 Lookkool stores from Sep 2017 and target 60 stores in 2018.
Lookkool franchise to Thai Lan in Jan 2018 and open 2 stores and more in 2018
in Thai Lan and others countries.
Get the CEO Award Innovation Prize in Annual Management Meeting 2018
Marketing:
New brands and Private Label (Lookkool, KUBO ,and Homemart)
- Develop the name and design logo for new brands
- Develop and design brand logo and product guideline: VM and décor in store, uniform, shopping
bag, member card, label, product tag, Store signage, wobblers, hanging banners, label, Prices tag…
- Strategy, Planning & budgeting: Define overall marketing strategy (online as well as offline) and
plan, Marketing budget, Brand strategy, Positioning
Advertising/Event & Activities/ Store Naviagtion/POP/Signade
- Plan, create and propose Visual and scheme promotion monthly for SSP and Mono brands for all
stores to increase sale in store or new products or liquidate aging stocks.
- Work closely with team and Agency to executive event and activities onsite and online: Above The Line, Below The Line, Events Sponsorship, Product Seeding, Outdoor Advertising, Social Media and
Instore Promotions.
- Identify marketing opportunities and maximize brand exposure.
- Create Membership card and loyalty customer
- Corporate with Buyers and Operation team to control Marketing visual, GWP reports and set up scheme to POS in stores
- Planning marketing scheme event and activities for brands base on Marketing budget per year
Licensing:
- Responsible for license for promotions and advertising in store or event, activities outside or on street In Store
- Work closely with stores to discuss and improve Monthly promotion, VM instores …. to increase sale
- Ensure all POP images and visuals are correct guideline and schedule set up in all stores on time
- Training staff to understand products and can give the good products and benefit to customers Partnership
- Work closely with some partner have a same target customers to identify and propose joint promotion with malls, banks or magazines or other avenues to gain maximum exposure for the Brand.
Từ 2018 đến 2020: Trưởng phòng/ Quản lý cấp trung tại Central Retail Group Vietnam: (7 years)
Head Marketing of Sports (Supersports and 6 exclusive brands)
Sep 2018 – April 2020
Achievement: Open and change the new look online and offline for nearly 50 SSP and mono stores in
Vietnam
- Responsible for management of all Marketing functions of the Group, spanning across five teams, Brand
Marketing, Visual Merchandise team, Creative and design, CRM, Social Media. (18 people)
- Direct responsibility for Vietnam marketing and report to BOD in Thailand and VN
- Business strategy development by working with BOD to develop business strategic for Sports Group,
generate and deliver long term brand strategies, plans which address brand growth, awareness and
business objectives.
- Incorporate with brand teams to plan and executive marketing activities, promotions and images to
launch on E-Commerce channels such as: Tiki, Shopee, Lefair, Lazada.
- Develops and manages marketing budget. Makes sure marketing spends are on budget and accurately
reported
- Organize and manage CSR activities and image for Group
- Build, apply and training VM guidelines for all stores
- Mentoring marketing team to develop marketing calendar and promotion strategy following the
business strategy.
- Coaching brand marketing and VM team to deliver the marketing calendar of activities, promotions and
visual for all stores that drives sales, profit, customer engagement, brand image and brand heath.
- Tracking the monitor competitor activity project (new products, promotions & pricing) on a monthly
basis and act on any opportunities.
- Work closely with partners for the co-branding campaign.
- Work closely with and Operations and Merchandise and Brands teams to ensure excellent execution of
all planned activity, meeting brand standards and customer expectations.
- Resources management by building the structure of Marketing Department. Recruiting, training and
monitoring all the employees of Marketing Department to ensure the teams deliver their job and career
path.
- Be fully responsible for the Department’s proper functioning including associated, finances and other
departments.
Sep 2018 – April 2020
Achievement: Open and change the new look online and offline for nearly 50 SSP and mono stores in
Vietnam
- Responsible for management of all Marketing functions of the Group, spanning across five teams, Brand
Marketing, Visual Merchandise team, Creative and design, CRM, Social Media. (18 people)
- Direct responsibility for Vietnam marketing and report to BOD in Thailand and VN
- Business strategy development by working with BOD to develop business strategic for Sports Group,
generate and deliver long term brand strategies, plans which address brand growth, awareness and
business objectives.
- Incorporate with brand teams to plan and executive marketing activities, promotions and images to
launch on E-Commerce channels such as: Tiki, Shopee, Lefair, Lazada.
- Develops and manages marketing budget. Makes sure marketing spends are on budget and accurately
reported
- Organize and manage CSR activities and image for Group
- Build, apply and training VM guidelines for all stores
- Mentoring marketing team to develop marketing calendar and promotion strategy following the
business strategy.
- Coaching brand marketing and VM team to deliver the marketing calendar of activities, promotions and
visual for all stores that drives sales, profit, customer engagement, brand image and brand heath.
- Tracking the monitor competitor activity project (new products, promotions & pricing) on a monthly
basis and act on any opportunities.
- Work closely with partners for the co-branding campaign.
- Work closely with and Operations and Merchandise and Brands teams to ensure excellent execution of
all planned activity, meeting brand standards and customer expectations.
- Resources management by building the structure of Marketing Department. Recruiting, training and
monitoring all the employees of Marketing Department to ensure the teams deliver their job and career
path.
- Be fully responsible for the Department’s proper functioning including associated, finances and other
departments.
Từ 2020 đến hiện nay: Giám đốc/ Quản lý cấp cao tại PNJ Group
Marketing Director of PNJ Watch and CAO Fine Jewellery
April 2020 – present
Lead overall marketing strategy across:
- Strategy, Planning & budgeting: Define overall marketing strategy (online as well as offline) and plan,
Marketing budget, Brand strategy, Positioning
- Corporate Communication: Corporate PR, Brand PR, Internal communication, Media Relations
- Experiential & Event Management Experiential & Event marketing, sponsorships, talent/ KOLs
management
- Promotion & Partnerships: Partnership strategy, Merchandizing/ Licensing, Co-marketing/ Co-Branding
- Media: Traditional media (TV, Radio, OOH, Print), Performance Marketing (SEM, SEO, Social affiliate),
Social and Influencer Marketing
- Visual Merchandising
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
advertising
- Lead the development of creative & content for social (e.g., graphic design, social media banners, video
production)
- Work closely with and Operations and Merchandise and Brands teams to ensure excellent execution of
all planned activity, meeting brand standards and customer expectations.
- Resources management by building the structure of Marketing Department. Recruiting, training and
monitoring all the employees of Marketing Department to ensure the teams deliver their job and career
path.
- Be fully responsible for the Department’s proper functioning including associated, finances and other
departments
April 2020 – present
Lead overall marketing strategy across:
- Strategy, Planning & budgeting: Define overall marketing strategy (online as well as offline) and plan,
Marketing budget, Brand strategy, Positioning
- Corporate Communication: Corporate PR, Brand PR, Internal communication, Media Relations
- Experiential & Event Management Experiential & Event marketing, sponsorships, talent/ KOLs
management
- Promotion & Partnerships: Partnership strategy, Merchandizing/ Licensing, Co-marketing/ Co-Branding
- Media: Traditional media (TV, Radio, OOH, Print), Performance Marketing (SEM, SEO, Social affiliate),
Social and Influencer Marketing
- Visual Merchandising
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
advertising
- Lead the development of creative & content for social (e.g., graphic design, social media banners, video
production)
- Work closely with and Operations and Merchandise and Brands teams to ensure excellent execution of
all planned activity, meeting brand standards and customer expectations.
- Resources management by building the structure of Marketing Department. Recruiting, training and
monitoring all the employees of Marketing Department to ensure the teams deliver their job and career
path.
- Be fully responsible for the Department’s proper functioning including associated, finances and other
departments
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