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SENIOR MARKETING EXECUTIVE – VAN THINH PHAT (VTP) GROUP
Van Thinh Phat Group is known as one of the leading multi-industry corporations in Vietnam, managing many big projects such as Food & Beverage, Hospitality, Real Estate, Education, Mall, Retail…..
I have been working for 02 Property Management Corporations:
- Essential Property Management Corporation (07/2020 – Present)
- Windsor Property Management Group Corporation (06/2018 – 07/2020)

SENIOR MARKETING EXECUTIVE - ESSENTIAL MANAGEMENT (07/2020 - Present)
Responsible for timeline, planning & execution for all activities assigned by Group Brand Director for 02 main prestigious and luxurious brands:

RENAISSANCE COLLECTION – High-end musical instrument: Bluthner (Germany) & Bosendorfer (Austria) piano (60% workload)
- Research and analyze market to find out customer insight
- Plan and implement strategies to develop and build brand awareness through ATL & BTL channels
- Collaborate with Sales Director (B2B) & Brand Manager to make B2B sales plan and promotional calendar
- Build marketing strategies and suggest marketing activities to achieve sales target and develop brand awareness
- Pick up assignments from Group Brand Director to develop and execute creative event concepts, including end-to-end event management
- Collaborate with Marketing Teams of Business Units in the Group to execute co-branding activities and events
- Work with Social Team to brainstorm and execute a social communication plan as well as creative ads content


URASIA CONCEPT – Italian luxury interior at Times Square Saigon (40% workload)
- Build and develop brand awareness through ATL & BTL channels
- Develop variety kinds of POSM with attractive design to show brand images and personality
- Make communication plan for launching new products and collections- Cooperate with Sales department to propose marketing ideas including sale promotions and events
- Support Social Team to execute monthly social and PR activities
- Brainstorm ideas with internal marketing team to organize and execute creative event concepts

MARKETING EXECUTIVE – WINDSOR PLAZA HOTEL - Managed by WINDSOR PROPERTY MANAGEMENT GROUP CORPORATION (12/2018 - 07/2020) – Responsible for Marketing activities of restaurants in hotel
- Arranged and handled the monthly and quarterly promotions of restaurants managed by Windsor Plaza Hotel
- Made and executed communication plan for festive seasons, special occasions required by Marketing Manager to promote the brand and increase sales
- Took charge of social content activities onFacebook and Instagram Fan pages of Windsor Plaza Hotel
- Worked with Digital Team to produce content and images of websites of Windsor Plaza Hotel, and coped with unexpected problems on these sites
- Collaborated with Operation team in organizing the annual events (Mid-Autumn, Oktoberfest)

TRAINING OFFICER – WINDSOR PROPERTY MANAGEMENT GROUP CORPORATION (06/2018 – 11/2018) - Responsible for Training courses and HR events for Group and Business Units.

- Brainstormed with Training team to develop the quality of training programs, which helps to boost the quality of customer service
- Conducted orientation and hotel tour program for new employees
- Organized and took charge of English classes and Service Excellence courses for all staff from all properties
- Worked with Administrative team and Marketing team in organizing internal events of the group
Achievements:
• Successfully improved English ability for employees of all properties
• Efficiently equipped employees with knowledge about Service Excellence
• Selected to be an internal MC for some internal events in both English and Vietnamese