Hồ sơ ứng viên

Marketing Manager - Nanoco companyincludes distributing Panasonic products and manufacturing electrical product (Home appliances, EMC product) under Nanoco brand

Develop & implement marketing communication for Nanoco business in Vietnam including LED Products, Electricals Appliances, Electricals Conduit & Accessories
- Developing marketing plans for a long term and short term included branding marketing, trade marketing, and new products development.
- Managing marketing budget for all capital purchase.
- Organizing branding project to improve the identification of brand (brand guideline design packaging, brand identities etc.,)
- Researching and developing new products.
- Planning advertising media campaigns with internal team and working with agencies.
- Working directly with Sales and channel partners to support their efforts.
- Maintaining knowledge of marketing trends, developments, and best practices.

Senior Brand Manager – ECO Pharma JSC: Take care of 3 of strongest brands of Eco such as Alipas (Men ginseng), Jex (Joint pain relief), Faz.
1. Alipas Platinum – Men's Ginseng:
Relaunch Alipas Platinum with new product concept, new communication message. To archive the sale target, brand health
- Develop annual brand marketing plan to meet market share, volume, profits and brand KPI objectives set for the brand(s) assigned
- Develop product concept, ads concept and associate production house in TVC, Print ad, PR, Seminar, OOH, Website, social channel (fan page, forum, YouTube)
- Plan communication and activation: associate internal agency
- Analyze research data for brand solution and opportunities.
- Coordinate Sale, Supply Chain in production for delivering Sale forecast
2. Jex Max – Joint Pain Relief:
Relaunch Jex Max with new product concept, new communication message. To archive the sale target, commitment of brand health
- Manage consumer’s need by identifying deep valuable insight.
- Looking for category’s opportunity and evaluate brand’s activity by hypothesis (4Ps) and propose next plan.
- Develop product concept, ads concept and associate production house in TVC, Print ad, PR, Seminar, OOH, Website, social channel (fan page, forum, YouTube)
- Develop product concept, ads concept and associate production house in TVC
- Plan communication and activation: associate agency
- Analyze research data for brand solution and opportunities such as focus group, brand health tracking,…
- Coordinate Sale, Supply Chain in production for delivering Sale forecast.

Take care of all brands of FB such as Bigen (hair color brand), Cleo (hair remover brand), Melia & Lady Care (nail polish brand)
1. Market Analysis
- Market size: Current market size, the products in the market, potential customers of the product, currently competing in the market
Industry Trends: Technology, new entrance
- Market Segmentation: Demographic, psychographic, geographic
- Target Market: Where are the product/service offering, where are the product/service competing, where are the product/service satisfying
2. Consumer Analysis
- Consumer needs and wants
- Appeal to these consumers
- The benefits provide to the consumer
- Income to spend product
- Disposable do the target consumers
- The buying decision
- Promotional mediums
- Consumers most likely to engage
3. Current Situation Analysis: SWOT
4. Competitor Analysis: Market share, reactions (from competitors)
5. Marketing Objectives
- Describe the market shares (each product)
- Describe the market segments (each product)
- Set up the market shares objective (each product)
- Set up the share of voices objective
6. Marketing Strategy
- Selecting Strategic Alternatives
- Strategies for Growth
- Growth in existing products markets
- Product development
7. Product/Brand Positioning
8. The Marketing Mix
- Product: Feature, Categories, Brand name, Packaging/design, Additional accessories
- Price: Standard price, Price specials, Discounts to trade and distributors, Payment methods.
- Place: Distribution channel, Selling strategy and planning, Sales skill and development
- Promotion: Consumer Advertising, Sales promotions, Point of sales material, Trade advertising, Personal selling, Events, Sponsorships, Direct marketing, Digital Marketing

Senior Assistant Brand Manager – Masan Food Corp : Handle job for two brands: Tam Thai Tu soya sauce, Than Dong noodles
- Manage consumer’s need by identifying deep valuable insight.
- Looking for category’s opportunity and evaluate brand’s activity by hypothesis (4Ps) and propose next plan.
- Develop annual brand marketing plan to meet market share, volume, profits and brand KPI objectives set for the brand(s) assigned
- Develop product concept, ads concept and associate production house in TVC
- Plan communication and activation: associate agency
- Analyze research data for brand solution and opportunities.
- Coordinate Sale, Supply Chain in production for delivering Sale forecast

Support Brand manager to implement Brand plan: Product, communication, distribution and price. Compete with Twister (Pepsi), Splash (Coca) - Product: Launching suitable SKUs. - Price: Set price according brand - Communication: Work with agency mention communication plan

1. Marketing executive for Lao market.
- Find out local consumer
- Implement activation : BTL (poster, leaflet, activation in store)
- Support Sale Supervisor
2. Research Leader.
- Consumer performance: age, routine, habit
- Analyzing and report market research: qualities, qualitative
- Handle research team
3. Handle Sponsorship for Acecook.
- Sponsor in radio: "Cuộc thi tuyển chọn giọng hát hay hằng tuần”
- Sponsor music programs: “Điểm Sáng Nghĩa tình, Phạm Duy - Ngày trở về”
- Sponsor some game shows: “Sóng nước Phương Nam, Sức mạnh thương hiệu”
4. Marketing executive in Central Area.
- Develop annual brand marketing plan to meet market share, volume, profits and brand KPI objectives set for the brand(s) assigned
- Works with sales dept for most effective trade merchandising materials and trade initiatives to maximize brand presence at trade level and increasing sales opportunities of the brand(s) assigned.
- Execute activation: coupon, display…
5. Handle mainstream brand: Hảo Hảo, Số Đỏ
- Coordinate with R&D to develop new product at this price segment.
- Develop annual brand plan
- Handle consumer promotion.

Sale supervisor – Bitis JSC.,
- Set up sale target for sale-man - Plan to deliver Sale Forecast, develop distributor - Build new sale channel - Manage Sale team